SOURCE: Blackboard Inc.

April 14, 2005 07:00 ET

BLACKBOARD Expands in European Markets

New Marketing Director in Europe and UK-Based Communications Firm Hired

WASHINGTON, DC -- (MARKET WIRE) -- April 14, 2005 -- Blackboard Inc. (NASDAQ: BBBB), a leading provider of e-Learning software and services to more than 2,200 universities and K-12 schools worldwide, is expanding awareness of its software products and services across Europe. Additional resources include:

--  A new marketing director, based in Amsterdam
--  A new UK-based communications agency
--  A new Applications Service Provider (ASP) Data Center in Europe (to
    open later this year)
Blackboard is pleased to announce the arrival of Dave Hayward as Marketing Director, Europe. Mr. Hayward will serve as a dedicated in-market resource to assist Blackboard in meeting the e-Learning needs of institutions across the region. Mr. Hayward joins Blackboard with a decade of experience working as a marketing executive at Oracle Corporation.

Blackboard has also retained The EuroPR Group, a London-based Independent PR Consultancy to support its European marketing and communications efforts. EuroPR Group will work closely with Mr. Hayward to generate awareness and excitement about how Blackboard is enabling academic institutions across Europe to enhance the educational experience. More than 350 learning institutions currently license Blackboard software products and services in Europe, some of which are hosted by Blackboard's ASP Services from servers based in the United States.

Later this year, Blackboard intends to open a new ASP data center in Amsterdam to enable more of its clients to host their Blackboard® solution through Blackboard ASP Services. The center will be staffed and monitored 24 hours a day, seven days a week, 365 days a year. Hosting with Blackboard is quick, easy and affordable and frees institutions to focus on their education objectives.

"Blackboard is making a solid commitment to expand is presence across Europe," said Michael Chasen, CEO and President of Blackboard. "We recognize a real demand for e-Learning tools in the region, and these new resources will enable us to help schools achieve their educational objectives."

About Blackboard Inc.

Blackboard is a leading provider of enterprise software and services to the education industry. The Company's product line consists of five software applications bundled in two suites, the Blackboard Academic Suite™ and the Blackboard Commerce Suite™. Blackboard's clients include colleges, universities, schools and other education providers, as well as textbook publishers and student-focused merchants that serve education providers and their students. Blackboard is headquartered in Washington, D.C., with offices and staff in North America, Europe and Asia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our most recent 10-K filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of April 14, 2005. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to April 14, 2005.

Contact Information

  • Blackboard Public Relations Manager:

    Melissa Chotiner
    Blackboard Inc.
    +1 202-463-4860 ext. 2404
    Mchotiner@blackboard.com

    Media Inquiries:

    Stacey Finkel
    DBC Public Relations
    +1 202-298-7600 ext. 219
    Stacey@dbcpr.com