SOURCE: Blackburn Flag

Blackburn Flag

December 17, 2009 15:29 ET

Blackburn Sees Treemendous Increase in Snow Pole Sales

Uncommon Uses for a Common Road Marker

NELIGH, NE--(Marketwire - December 17, 2009) - Executives at Blackburn Manufacturing, Inc., the nation's leading provider of temporary markers used in private and public construction, are scratching their heads over an eight-fold increase in snow pole sales this past fiscal year, which ended in September 2009. Increases for this year are also anticipated but not based solely on the weather forecast.

For those in warmer climates, snow poles are the four-foot fiberglass rods used to mark driveways and roadways. They are made of flexible fiberglass and striped 360 degrees with reflective tape making them highly visible, particularly when hit with a beam from a headlight. When the ground is snow-covered, these poles help automobile and snowplow drivers determine the roadway's edge. They've been used, in one form or another, since there have been snow-covered roads to plow and driveways to shovel.

"Certain areas of the country were hit hard last winter with snowfall," said Jennifer Blackburn-Nielsen, president, Blackburn Manufacturing, Inc., "but that certainly couldn't account for the dramatic sales increase we experienced. In part, we suspect that our customers are finding and promoting alternative uses for these poles. We know that in deer season, for example, hunters will use these poles to mark their deer stands. Our ice-fishing customers have told us that they plant these poles next to their favorite fishing hole. We even had one customer suggest that we manufacture a pole impregnated with a scent to attract deer. And, while we are not expecting a seven-fold increase this year, we do anticipate a healthy bump. Because, if we've learned one thing over the past 50 years," concluded Blackburn-Nielsen, "it's to never underestimate the resourcefulness and ingenuity of our customers."

About Blackburn Manufacturing

For 56 years, Blackburn Manufacturing has been the provider of choice for marking flags, paints and safety products used by municipalities, utilities, landscapers as well as engineering and construction firms. Currently serving both domestic and international customers, the company remains a family owned firm dedicated to the principles upon which it was founded: provide lasting customer value through a continuing commitment to product quality, customer satisfaction, employee development and community service. For more information about the company and its products, visit

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    Dave Jacobsen
    VP Sales & eCommerce
    Blackburn Manufacturing
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