SOURCE: Blackhawk Network

Blackhawk Network

September 26, 2011 09:00 ET

Blackhawk Network Announces Partnership With Smart & Final

Well-Established Warehouse Stores Are the Latest Expansion of Blackhawk's Rapidly-Growing Network

PLEASANTON, CA--(Marketwire - Sep 26, 2011) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced that its award-winning Gift Card Mall™ will be available in Smart & Final locations in California, Arizona and Nevada. Just in time for the upcoming holiday shopping season, Smart & Final customers in 182 stores will be able to rely on the convenience and selection of Gift Card Mall for all of their gifting needs.

"With 35 percent of Smart & Final customers being small business owners, this expansion marks an opportunity for Gift Card Mall to serve as a resource to a new customer base," said Talbott Roche, President, Blackhawk Network.

"Providing our customers the convenience of Blackhawk Network's Gift Card Mall is one more way we are enhancing our customers' shopping experience," said Mike Mortensen, Senior Vice President, Sales and Merchandising for Smart & Final. "Everything we do is focused on saving our customers time and money, and we are pleased to augment the services and products we offer with the added value this partnership makes available."

Gift Card Mall offers the industry's most popular prepaid gift cards, reaching 165 million consumers annually. Consumers can find popular brands in entertainment, dining, fashion, home improvement and sports categories. A wide selection of gift cards, including iTunes, Lowe's, Olive Garden, Nordstrom and Visa® gift cards, will be available at Smart & Final locations.

Smart & Final locations will also include Blackhawk Network's popular Prepaid Center, featuring PayPower Visa prepaid debit cards and REloadit Packs, as well as telecom products for consumers.

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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About Smart & Final

Originally founded in 1871 in downtown Los Angeles, Smart & Final Stores LLC operates approximately 250 retail stores under the banners Smart & Final, Smart & Final Extra!, Cash & Carry Smart Foodservice, and SmartCo Foods in the western United States and northern Mexico. For more information, visit the company's website at

Contact Information

  • Contact:
    Leanne Miller
    MWW Group for Blackhawk Network
    Email Contact