Blackhawk Network (Canada) Ltd. and Les Rotisseries St-Hubert Ltd-The Conclusion of a Strategic Partnership

MONTREAL, QUEBEC--(Marketwire - Dec. 5, 2012) -

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Blackhawk Network (Canada) Ltd., a leading provider of prepaid and financial payments products for consumers and businesses worldwide, is proud to announce a strategic partnership with Les Rotisseries St-Hubert to distribute its prepaid gift cards throughout some establishments in Quebec.

As of November, Blackhawk Network (Canada) Ltd.'s Gift Card Store™, a one-stop shop for prepaid cards from a variety of retailers, expands its offerings to include St-Hubert gift cards in denominations of $25 and $50. The gift cards are valid in all Quebec locations including Les Rotisseries St-Hubert, Le St-Hub resto-bar and St-Hubert Express branches with no expiration date.

"Gift cards are an increasingly popular retail phenomenon across North America, and we fully expect that St-Hubert will be one of our top performing cards in Quebec," said Steve Dekker, Managing Director and Group Vice President, Blackhawk Network (Canada) Ltd. "It is an honour to have been chosen by this Quebec family dining institution. We look forward to making it even easier for customers to enjoy St-Hubert rotisseries."

In light of the growth in popularity of prepaid retail gift cards in Quebec, Les Rotisseries St-Hubert recognized the benefits and potential of Blackhawk Network (Canada) Ltd.'s extensive network. This new partnership will extend Blackhawk Network (Canada) Ltd.'s Gift Card Store retail sales in Quebec in addition to promoting the St-Hubert brand in a variety of locations.

"At St-Hubert, we realize that it is time to expand our gift card program and Blackhawk Network (Canada) is the natural solution," said Lyne Chayer, Vice President of Marketing at Les Rotisseries St-Hubert. "Its comprehensive network presents the perfect opportunity to increase our distribution, while offering a convenient way for our customers to purchase St-Hubert gift cards."

Currently, Blackhawk Network (Canada) Ltd.'s Gift Card Store is located in a number of grocery and specialty stores and pharmacies including Metro, Super C, IGA and others.

In a recent study conducted by Blackhawk Network (Canada) Ltd., 70% of residents in Quebec stated they had purchased a gift card. The types of gift card most often purchased were restaurant (31%), department store (26%) and books/music/movies (23%). Furthermore, 39% of Quebec residents surveyed stated that they prefer receiving prepaid restaurant cards over all other types. Thanks to Blackhawk Network (Canada) Ltd., Quebec, consumers will have easy access to St-Hubert gift cards in a variety of locations without having to go directly to a restaurant location.

About Blackhawk Network (Canada) Ltd.

Blackhawk Network (Canada) Ltd. is a subsidiary of Blackhawk Network, Inc., which is a subsidiary of Safeway Inc. Blackhawk Network (Canada) Ltd. is a leading provider of prepaid and financial payments products for consumers and businesses. The company offers the industry's most popular prepaid gift card and telecom products from leading brands, and is available through a network of leading grocery stores, big box, convenience, pharmacy, and specialty stores. Blackhawk Network (Canada) Ltd.'s business solutions also include reward and incentive programs. For more information about Blackhawk Network (Canada) Ltd. visit www.blackhawknetwork.com.

About St-Hubert Bar-B-Q Ltd restaurants

Founded in 1951 in Montreal, Les Rotisseries St-Hubert restaurants can be found in Quebec, Ontario and New Brunswick and serve over 35 million meals every year. St-Hubert has a long tradition for innovating and constantly applying to meet its customers' needs. For more information, please visit www.st-hubert.com.

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