SOURCE: Blackhawk Network

February 16, 2011 03:00 ET

Blackhawk Network Europe Grows Partnership With Argos

Building on the Success of the 2010 Christmas Season, Gift Card Mall Expands Into Over 250 Additional Argos Store Locations

LONDON--(Marketwire - February 16, 2011) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced the expansion of its partnership with Argos, the UK's leading general merchandising retailer. Blackhawk Network Europe is working with Argos in bringing consumers in the UK and Ireland its award-winning Gift Card Mall.

During Christmas 2010, 460 Argos stores began featuring Gift Card Mall and its retailer partner cards including iTunes, Next, Debenhams, WHSmith and Runescape. Due to the significant success, Argos has expanded the program into over 200 more UK stores and will be launching 39 stores in Ireland during Spring 2011. Additional cards joining Argos' Gift Card Mall include Pizza Express, the digital content card IMVU, and three further iTunes products. Gift Card Mall offers the most popular retail branded gift cards across a number of different categories such as fashion, entertainment, digital gaming and experiences. 

"Our partnership with Argos is a natural fit because Argos and Gift Card Mall have very similar fundamental principles. Argos is recognized for choice, value and convenience -- all key components of our Gift Card Mall offering," said Jim Strabo, Managing Director of Blackhawk Network Europe. "Gift Card Mall will enhance Argos' shoppers' experience and provide them with even more choices than they've had before so they are sure to find the right gift for any friend, family member or colleague."

About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells more than 19,000 general merchandise products for the home, all of which are set out in its twice-yearly catalogue which is at the heart of its proposition.

Customers can make purchases through its network of over 750 stores throughout the United Kingdom and Republic of Ireland, online or over the phone, with the option of picking up their goods from a store of their choice or having them delivered directly. Argos' internet site, www.argos.co.uk, is the second most visited internet retail site in the UK.

Argos serves more than 135 million customers per year through its stores and takes nearly six million customer orders online or over the phone. And, on average, 17 million UK households, approximately two-thirds of the population, have a current Argos catalogue at home at any time.

About Blackhawk Network Europe
Blackhawk Network Europe is a division of Blackhawk Network, a subsidiary of Safeway Inc., a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. As the leading third party prepaid provider, Blackhawk offers the industry's most popular prepaid gift cards in thousands of retail locations. The company has revolutionised the way consumers give and receive gifts through the gift card destination program, which offers the convenience of buying leading retail gift cards in an exclusive network of top supermarkets, hypermarket, convenience, pharmacy, specialty and Internet retailers across the globe. Leveraging its strong retail heritage and expertise in the grocery channel, Blackhawk Network Europe currently partners with many of the top retailers in Europe. 

Blackhawk Network Europe is headquartered in London with an office in Paris. In addition to the UK and France, Blackhawk Network Inc. has offices in Australia, Canada, Mexico and the United States. For more information about Blackhawk Network visit www.blackhawknetwork.com