SOURCE: Blackhawk Network

December 07, 2010 14:59 ET

Blackhawk Network Expands Gift Card Selection and Partner Network

Gift Card Mall™ Now Features Gift Cards for Leading Fashion Brands Express, Forever 21, and H&M

PLEASANTON, CA--(Marketwire - December 7, 2010) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced the expansion of its partner network by now offering gift cards from leading fashion brands Express Forever 21, and H&M, in its award winning Gift Card Mall. 

Reaching more than 165 million consumers each week, Gift Card Mall features over 300 retail partner gift cards in a variety of leading grocery, mass, convenience, drug and specialty stores, as well as online at

"We want to provide consumers with the best selection of gift cards, making it easy and convenient to find the right gift for anyone on their list," said Talbott Roche, president, Blackhawk Network. "Consumers are increasingly turning to fashion brands' gift cards, so a recipient has the freedom to choose their own fashion styles and find the right garment sizes. We're regularly adding consumers' favorite fashion brands, and the addition of Express, Forever 21 and H&M to Gift Card Mall is a true testament to our approach."

Additionally, Gift Card Mall continues to feature popular gift cards across a number of categories including entertainment, restaurants, home and fashion. Blackhawk Network's gift card retailer network includes popular brands such as; Applebee's®, iTunes®, Kohl's, Macys®, Olive Garden®, Red Lobster®, Regal Entertainment Group®, The Home Depot®, and Toys R Us®.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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