SOURCE: Blackhawk Network

Blackhawk Network

November 23, 2010 09:00 ET

Blackhawk Network Grows Digital Content Program to 15,000 Grocery Store Locations

Prepaid Technology Leader Rapidly Expands U.S. Locations Offering Digital Gaming and Entertainment Cards

PLEASANTON, CA--(Marketwire - November 23, 2010) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced its Digital Content program has expanded, reaching 15,000 of the company's Gift Card Mall™ locations nationwide. Consumers shopping at grocery stores such as Stop & Shop, GIANT/MARTIN'S, Giant Food, BI-LO, Food Lion, Price Chopper, and Save Mart Family of Fine Stores now have the convenience, choice and flexibility of purchasing digital content prepaid cards.

Through Blackhawk Network's Digital Content program, 15,000 retail locations around the nation will offer prepaid cards from leading digital content providers including Xbox 360®, Playstation Network, iTunes and Nexon.

"Gaming and entertainment prepaid cards have always been popular among our Gift Card Mall customers, therefore it was the perfect next step to expand in additional U.S. locations," said Talbott Roche, senior vice president at Blackhawk Network. "Our growth allows us to serve the needs of this growing market, where consumers are demanding more options in how they purchase digital content online, as well as how they gift and budget for digital entertainment."

Blackhawk digital content card partners cover the full spectrum of online entertainment, from virtual worlds to MMOGs (massively multiplayer online games) to digital music, as well as social network based games and casual online games. Consumers leverage digital content cards sold at Blackhawk Network's Gift Card Mall to purchase virtual goods, games, subscriptions and memberships in online entertainment environments.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

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