SOURCE: Blackhawk Network

February 22, 2010 09:00 ET

Blackhawk Network's Digital Content Category Expands to Over 10,000 Locations

New Gaming and Entertainment Prepaid Cards Now Available for 2010

PLEASANTON, CA--(Marketwire - February 22, 2010) -  Blackhawk Network, a market leader in card-based financial solutions and the largest provider of third-party gift cards in the United States and Canada, today announced it has expanded its Digital Content category, which is now available in over 10,000 Gift Card Mall™ locations nationwide. Consumers leverage gaming and entertainment cards sold at Blackhawk Network's Gift Card Mall to purchase content and memberships for online virtual games. 

"Our customers like the variety, as well as the value and convenience, of an all-in-one shop for gift cards," said Mike Minasi, president of marketing at Safeway. "With digital content and online games seeing a rapid growth in popularity, it's very timely of Blackhawk to extend the distribution of digital content cards. This partnership allows Safeway and all other store banners to be a part of Blackhawk's growth, offering our customers new and exciting options in prepaid on a regular basis."

Blackhawk Network's mission is to simplify the gift card shopping experience for consumers and to give people what they want, when they want it. Blackhawk digital card partners cover the full spectrum of online entertainment, from virtual worlds to MMOs (massively multiplayer online games) to digital music, and from social networks to casual games. This newly expanded assortment of digital gaming and entertainment cards can be used in online game environments, or to purchase virtual goods, game tokens, or subscriptions.

"We're really excited about Blackhawk's expanded gaming and entertainment card options," said Mike Biafore, Division vice president of Pre-Paid and Gift Cards for Sears and Kmart. "The variety and selection of dining and entertainment gift card choices in our Gift Card Malls have always given our customers one more good reason to visit both our Kmart stores and Sears Hometown stores. Gaming has been huge with our Kmart shopper as family entertainment at home has grown this past year, so we love being able to offer more digital and gaming card choices for our customers."

"By expanding our digital brands into our grocer and retail alliance partners, we're giving consumers more options in purchasing our prepaid cards as a gift or for their own individual use such as budgeting," said Talbott Roche, senior vice president at Blackhawk Network. "Our alliance partners have always had a strong footprint when it comes to successfully marketing and selling prepaid cards and we thought it was a natural extension of our business to expand into the gaming and entertainment sector."

About Blackhawk Network
Blackhawk Network is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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