SOURCE: Blackhawk Network

Blackhawk Network

November 24, 2010 09:00 ET

Blackhawk Network's Gift Card Mall Earns Coveted Parent Tested, Parent Approved (PTPA) Seal of Approval

Gift Card Mall™ Recognized by North America's Largest Parent Community

PLEASANTON, CA--(Marketwire - November 24, 2010) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced its Gift Card Mall has been awarded the PTPA Winner's Seal of Approval. PTPA Media is North America's largest parent community, with over 40,000 volunteer parent testers.

Consumers looking for practical, high-quality products and services can rest assured when they see the PTPA Winner's Seal; it's evidence of product excellence as evaluated by unbiased parent consumers.

Gift Card Mall was among many entries from across North America competing to earn the PTPA™ Seal. Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience -- not on commercial considerations. As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

"We're focused on making gift giving a convenient and enjoyable process for consumers, particularly busy parents," said Talbott Roche, president of Blackhawk Network. "Gift Card Mall offers a wide selection of everyone's favorite gift cards at grocery and convenience stores, making it easy for parents to pick up last minute gifts for anyone on their gift lists."

"At PTPA Media, we are proud to play a role in certifying innovative new products that families can trust," says Sharon Vinderine, president and founder of PTPA Media Inc. "It's win-win. By improving communication between manufacturers and consumers, we are helping companies serve their market better, and helping families identify products that have been tested and recommended by their peers."

Through its retail partner network, Gift Card Mall reaches more than 165 million consumers each week and features a variety of gift cards across a number of categories including sports, entertainment, restaurants and fashion. Gift Card Mall offers more than 300 of consumers' favorite brands including Applebee's®, iTunes, Nordstrom and Fandango. 

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

Follow us on Twitter http://twitter.com/GCMall and on Facebook: http://www.facebook.com/giftcardmall

About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes.

For more information visit www.ptpamedia.com.