SOURCE: Blackhawk Network

Blackhawk Network

July 16, 2012 06:00 ET

Blackhawk Network's Gift Cards to Remain in New Jersey Retail Stores

PLEASANTON, CA--(Marketwire - Jul 16, 2012) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced its decision to continue selling prepaid gift cards throughout New Jersey retail stores.

Blackhawk's decision to keep its cards in New Jersey stores comes as a result of recent changes to the state's 2010 revision to its unclaimed property law. With the Governor's signature on Senate Bill No. 1928 (S.1928) (also Assembly Bill No. 3045), New Jersey law has been modified to include consumer protections regarding expiration dates and post-purchase fees on gift cards sold in New Jersey. Blackhawk worked with New Jersey state lawmakers to ensure that the continued sale of prepaid products would not come at the expense of consumer privacy. 

"We applaud the Governor and the Legislature for taking this important step to enhance consumer protection, while delaying the provisions that would have negatively impacted New Jersey consumers and businesses, alike," said Talbott Roche, President, Blackhawk Network. "Blackhawk will continue to sell prepaid cards in New Jersey, however, we remain concerned about any requirement to collect consumer data in association with the sale of gift cards. The four-year moratorium on requiring collection of personal data at point of sale offers a temporary solution, and provides us with an opportunity to work with lawmakers to protect the long-term interests of our customers over the coming years."

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products from leading brands. Gift Card Mall, with access to 165 million unique customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores and Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

Contact Information

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    Christina Witz
    MWW Group for Blackhawk Network
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