February 26, 2013 05:59 ET

BLACKIRON Data Expands Content Management Offerings With Sitecore Partnership

Partnership will enable BLACKIRON Data to offer greater selection and a one stop shopping experience for customers

TORONTO, ONTARIO and SAN FRANCISCO, CALIFORNIA--(Marketwire - Feb. 26, 2013) - BLACKIRON Data, a wholly owned subsidiary of PTGi (Primus Telecommunications Group, Incorporated) (NYSE:PTGI), today announced it has joined Sitecore's partner program to complement its current content management offerings. BLACKIRON Data offers a single resource platform for customers that includes hosting, consulting and implementation of web content management software.

BLACKIRON looked to broaden its current CMS (Content management system) offerings to present greater choice and customization for customers. Sitecore, a leading web content management and customer experience management software company, works with a number of global brands, and offered BLACKIRON the opportunity to partner with an industry leader that could provide a different value proposition from other CMS partners. With a solid partner program; a robust, proven platform which integrates easily with other products and a demonstrated eCommerce platform, Sitecore was an obvious choice.

"It was important for us to expand our CMS offerings in a way that would offer customers more alternatives while also complementing our cloud solutions," said Dany Charland, Director, Professional Services, BLACKIRON Data. "The company's focus on building algorithms within tools that allow for a better understanding of behaviour interest while tailoring the navigation experience will greatly benefit BLACKIRON's customers, particularly those with eCommerce websites."

The partnership enhances BLACKIRON's ability to support a company's CMS strategy from concept to launch. BLACKIRON offers a full suite of business offerings for its customers including professional services and a high availability data centre, without all the complexity, cost and risk of operating their own in-house facilities.

"Sitecore's web content management software is at the core of eCommerce and marketing strategies for some of the world's leading brands," said Russ Emerson, Director of Field Marketing, Sitecore. "With Sitecore's platform, BLACKIRON's customers can optimize conversion rates and increase sales and revenue by offering the most relevant, personalized content and offers at the time of purchase and beyond. BLACKIRON's expertise in technology infrastructure and services is a significant benefit for our customers."


BLACKIRON Data is an innovator in data centre, cloud and managed services technology, providing a singular focus to ensuring the most robust and bullet-proof IT infrastructure to meet the needs of business. With eight owned and managed state-of-the-art, and highly reliable data centres, including Canada's first Tier III design and construction certified facility, and the vast array of fully audited operational, facility, and environmental certifications, BLACKIRON Data is the most certified data centre services company in Canada. BLACKIRON Data ULC is a division of Primus Telecommunications Canada Inc., a subsidiary of PTGi. Visit for more information.


PTGi (Primus Telecommunications Group, Incorporated) is a leading provider of advanced communication solutions, including, traditional and IP voice, data, mobile services, broadband Internet, collocation, hosting, and outsourced managed services to business and residential customers in the United States and Canada. PTGi is also one of the leading international wholesale service providers to fixed and mobile network operators worldwide. PTGi owns and operates its own global network of next-generation IP soft switches, media gateways, hosted IP/SIP platforms, broadband infrastructure, fiber capacity, and data centers located in Canada. Founded in 1994, PTGi is headquartered in McLean, Virginia.

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