Blackline GPS Corp.
TSX VENTURE : BLN

Blackline GPS Corp.

May 20, 2010 09:34 ET

Blackline GPS Officially Launches the Young Driver Report Card Program Throughout North America

CALGARY, ALBERTA--(Marketwire - May 20, 2010) - Blackline GPS (TSX VENTURE:BLN) is pleased to announce the general availability of the much anticipated Young Driver Report Card™. Enhancing the Entourage™ CIS standard service offering, the Young Driver Report Card has been released for North American consumption after a successful test program.

Blackline addresses the concern of parents around the world with adoption of new ways to safeguard their teenagers. The product also exhibits a unique benefit by being an integrated GPS product with the popular Blackline social network application, BlipPlus. Clark Swanson, Blackline President & CEO said, "Presenting location information in this fun and popular app seamlessly integrates a teenager's world with that of their parents." BlipPlus has become a socially popular mobile app among the teen demographic and its use continues to expand by its very nature. Users of BlipPlus become more integrated with others by sharing the application to more people.

Mr. Swanson added, "As our BlipPlus™ user community continues to grow, we've seen increased interest amongst teens that use this application to stay connected with others, including friends and family. Coupling BlipPlus with the Young Driver Report Card, the result is a multi-faceted product suite that promotes increased safety with location-based tools that deliver unparallel value for our wide range of customers. Having this capability also offers people a responsible alternative to a distracting and potentially fatal phone call to a driver."

Adoption of new driving laws are intended to curb cell phone use while operating an automobile. The enforcement of a ban on the use of cell phones in this environment has been led by safety campaigns orchestrated by a range of interest groups from insurance companies to the mega media personality Oprah Winfrey. Winfrey recently launched a campaign in cooperation with Progressive Insurance called "No Phone Zone", aimed at eliminating the use of cell phones in vehicles all together. Drivers are encouraged to visit www.oprah.com/nophonezone to sign a pledge to not use cell phones while driving.

The UK Sunday Times reported on the release of the Young Driver Report Card stating, "Blackline GPS, a Canadian electronics company, has created a digital nanny that watches over young drivers, logging every time they break the speed limit or borrow the car for an unauthorized midnight joyride". 

Blackline has smartly extended its platform to deliver parent-customized tools that grade the driving of a young driver with the help of a simple-to-use and interactive report. The Young Driver Report Card also leads the way for Blackline to offer entities such as business owners and insurance providers more information to assess risk associated with a particular driver or group. This visibility includes the amount of time someone spends behind the wheel, their average speed, and the time of day most often driven.

Speaking to Blackline's ability to produce innovative and targeted solutions, the Young Driver Report Card pre-release announcement and the Entourage product line has received global media coverage from outlets including the UK Sunday Times, The Globe and Mail, CTV, The Toronto Star, Wired, CNN, MSNBC, CNBC, Motor Trend, Car and Driver, and CNET, among others. 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Blackline GPS Corp.
    Clark Swanson
    President & CEO
    (403) 441-0307