CALGARY, ALBERTA--(Marketwired - May 7, 2013) - BlackSquare Inc., maker of Blackboxx, the market leading wine ecommerce application, has added an Australian wine industry veteran to its management team.
Ross Wood has been appointed as BlackSquare's Sales Director for Australia. Based in Sydney, Wood will drive company sales in Australia and New Zealand and will support Asian initiatives.
Wood brings wine industry depth and business development experience to BlackSquare's international expansion. Most recently, he spent eight years in senior sales management roles at De Bortoli Wines, Australia's top family wine company, and second largest volume wine brand. Previously, Wood had a decade of operational and sales experience in national accounts management for Australia's supermarket chains.
"Ross brings invaluable perspective and business development opportunities to our Australian market growth," said BlackSquare CEO, Matthew Protti.
"Profitable, recurring ecommerce isn't simply a website or an ecommerce cart; it's a whole new line of business. Ross understands how important this innovation is to Australian wine brands." Protti added.
"With Australia adopting digital faster than most, and online wine buying in its infancy, BlackSquare's upside and 'first mover' advantage for brands is enormous" said Ross Wood.
Wood added, "Innovative wineries and retailers are seeing that direct-to-consumer ecommerce is a more effective, profitable way to protect price and brand, and more direct brand engagement with consumers."
Protti explained "The wine industry lags in ecommerce innovation and cloud computing adoption. We expect global wine industry players to rapidly switch to cloud- hosted ecommerce. Traditional vendors have been slow to change, opening up a large market opportunity for BlackSquare."
Conventionally, wineries incur high capital costs for minimal ecommerce capability, and significant ongoing costs and complexity. Blackboxx's cloud computing, SaaS- based platform is uniquely tailored to the wine industry, offering low-stress 'in the box' capabilities and modest fees in lockstep with ecommerce success, aligning interests of winery and supplier.
About BlackSquare Inc.
Headquartered in Canada, BlackSquare is powering an ecommerce revolution for the global wine and spirits industry. BlackSquare combined deep wine industry expertise with advanced cloud-computing technology to produce Blackboxx, the most powerful ecommerce platform available, designed for global wineries, wine clubs and distributors. www.blackboxx.biz.
BlackSquare also owns WineCollective.ca (Canada's largest monthly wine club) and Tannic.ca (Canada's first flash-sale website, providing exceptional wines to discerning members), the most innovative ways to buy wine online in Canada.