BlackSquare Inc.

November 29, 2011 09:00 ET

BlackSquare Partners With Poplar Grove to Revolutionize Direct to Consumer E-Commerce Wine Sales

Poplar Grove Is the First Canadian Winery to Utilize BlackSquare's Technology

CALGARY, ALBERTA--(Marketwire - Nov. 29, 2011) - BlackSquare Inc. recently signed a contract with Poplar Grove Winery to roll out its proprietary wine club management and e-commerce application. BlackSquare's software is a revolutionary web-based platform which enables wineries and retail wine & spirits stores to sell direct to consumers. All transactions are accepted directly by the winery or retail store allowing the software to be rolled out globally across all jurisdictions that allow direct to consumer wine sales. BlackSquare's software also currently powers, Alberta's largest monthly wine club.

"BlackSquare is very pleased to have entered into a commercial contract for its software with the Poplar Grove Winery," said Matthew Protti, BlackSquare's CEO, "We're looking forward to helping Poplar Grove grow their direct to consumer wine sales while offering an exceptional user experience for their loyal wine club members. Members can expect a new, easy to navigate portal which will keep track of all of their wine shipments and also provide educational information on all of the wines they receive from Poplar Grove."

"We're excited to be partnering with BlackSquare to offer our valued wine club members the best possible online experience," said Ian Sutherland, Poplar Grove's Executive Winemaker, "Members should expect to see the rollout of the new wine club software and web portal early in 2012."

About BlackSquare Inc:

Based in Calgary, BlackSquare is a start-up technology company devoted to modernizing e-commerce in the global wine & spirits industry. Through BlackSquare's platform, wineries and retail wine & spirits stores can sell direct to consumers via a turn-key, web based technology specifically set up for wine clubs and e-commerce purchases. Users can maintain an online cellar of all of their purchases and share those purchases with friends. BlackSquare also owns, Canada's first flash sale website for wine and

About Poplar Grove:

Poplar Grove Winery is a boutique winery located on the Naramata Bench in British Columbia's Okanagan Valley. For more information on Poplar Grove please visit

Contact Information

  • BlackSquare Inc.
    Amber Fountain
    Operations Manager
    Twitter: @blacksquareca