SOURCE: Blair's Sauces and Snacks

Blair's Sauces and Snacks

October 01, 2009 16:03 ET

Blair's Death Sauce Creator Celebrates Double Milestones This Week

HIGHLANDS, NJ--(Marketwire - October 1, 2009) - Yesterday, Blair Lazar proudly celebrated the 20 year anniversary of Blair's Sauces and Snacks along with another milestone: his 40th birthday. What began in 1989 with a mere $550 in bartending tips has turned into a global phenomenon of all things piquant. In the last 20 years, over 50 million chili heads worldwide have enjoyed Blair's infamous, amazingly hot, sauces and snack products (including Blair's Death Sauces, gourmet Heat Sauces, Death Rain Potato Chips, and more). "I feel lucky to have experienced such incredible growth in the spicy foods market," says Lazar, "and I'm honored to have achieved this milestone while turning 40." A Guinness World Record for the "World's Hottest" food product is also part of Blair's prized repertoire.

Back in '89, Lazar started it all while serving up exotic elixirs and wickedly hot wings on the Jersey Shore. Patrons wanting to stay past the 2am closing time were dared to try "Blair's Wings of Death." Anyone who survived could stay as long as they desired. With a devilish grin, Lazar says, "I loved watching someone light up like a candle and then come running back for more!" Lazar began bottling his Original Death Sauce and a variety of death-defying hot sauces soon followed (e.g., Sudden Death, After Death, and Mega Death). With absolute irony, all emphasize Blair's motto of FEEL ALIVE!

For Lazar, his double decade of success simply stems from sharing his intense passion for heat with others along with a dedicated hands-on approach. Lazar himself often answers customer calls, responds to emails from fans, maintains a regular blog on www.extremefood.com, and has even been spotted driving a forklift in the warehouse. He is intimately involved in every aspect of running Blair's Sauces and Snacks and apparently loves each and every part of it. "The last 20 years have just been training," says Lazar, "I'm ready for another 20! There are still many more tongues out there waiting to be burned!"

Hot sauce connoisseurs around the world have been pouring in their good wishes and joining in the spicy celebration. For a limited time, Blair's is giving out free bottles of Original Death Sauce, fun gifts, and special signed bottles to "anniversary contest" winners.

About Blair's Sauces and Snacks

Blair's Sauces and Snacks (www.extremefood.com) is a New Jersey based, leading gourmet food manufacturer, specializing in hot sauces and spicy snacks. Blair's is dedicated to providing, the highest quality products, where incredible heat meets intoxicating flavor in a variety of death-defying combinations. Blair's Death Sauces range from the modest heat of "Sweet Death" to the extreme heat of "Ultra Death." All death sauces are packaged with Blair's famous dangling skull. Blair's Death Rain Potato Chips, Death Rain Dry Rubs, Blair's Heat Collection, dips, and a variety of other hot products are available. Blair's products are currently available in 21 countries and are printed in 5 languages.

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