SOURCE: Kurani Interactive

November 09, 2005 07:00 ET

Blank! Launches Men's Jewelry Website Developed by Kurani Interactive, a New Jersey-Based Interactive Agency

RED BANK, NJ -- (MARKET WIRE) -- November 9, 2005 -- Blank! has launched a new ecommerce website that offers a unique online shopping experience for men and gift buyers. After researching the market to determine product viability and trend timing, Blank! chose Kurani Interactive of Red Bank New Jersey, to help them address the void in men's jewelry and fashion accessories on the web. Most other ecommerce initiatives containing men's jewelry tend to be focused on one exclusive product line, such as cufflinks, or are represented as insignificant product sections within larger women's jewelry websites.

Kurani Interactive wanted to present a site that would visually grab their male audience and gift buyers. The site uses Flash in several places including the home page and zoom function on product pages to add visual impact and usability. The backend includes a content management system, administrative tools to help customer service, and a secure ecommerce shopping experience backed by Verisign.

The Blank! team applied over 40 years of deep experience in retail jewelry and fashion to assemble a unique upscale product line for launch. Product mix includes lines from US designers David Heston and Catherine Zadeh, pens from Recife, and stainless steel rings from Switzerland. The hottest sellers are expected to be the ceramic and tungsten pieces. The Blank! line of men's jewelry covering everything from watches to cufflinks is already scheduled for expansion with the upcoming holiday season so check www.blankmens.com for the latest editions.


About Blank!

Blank! was founded to give men and gift buyers an ecommerce shopping experience where they can browse a wide selection of unique men's jewelry and accessories. With over 40 years of combined experience in the jewelry industry Blank!'s team has the resources and expertise to seek out unique pieces that are at the cutting edge of today's trends. Blank!'s commitment to customer service is reflected by their 30-day return policy on jewelry and accessories, free shipping and guaranteed safe transactions. Visit their website at www.blankmens.com; send an email to info@blankmens.com; or call 1-800-955-1495.

About Kurani Interactive

Kurani Interactive is a New Jersey based interactive agency specializing in website design and development and the planning and execution of online advertising and marketing campaigns. Kurani Interactive has served such clients as Nike, Universal Studios, and the NBA. Visit their website at www.kurani.com; send an email to info@kurani.com; or call 1-800-889-7676.

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