Blast Radius

Blast Radius

March 18, 2010 13:41 ET

Blast Radius Boosts Hamburg Team with Superstar Hire

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 18, 2010) - Riki Stadeler, an online marketing veteran who has worked with a number of multinational brands with a focus on FMCG, IT and finance, will head up the Blast Radius Hamburg office starting this week.

"The Hamburg office is a great launching point to bring the Blast Radius offering to the German market," says Stadeler, Blast Radius Managing Director in Germany and Global Client Partner. "There's a big opportunity for Blast in Germany, as a strategic agency offering a new approach to digital, and offering it on a global scale."

After a decade working at large agency networks such as Proximity, Wunderman and, most recently, as Managing Director for McCann Relationship Marketing, Stadeler was drawn to Blast Radius, "because it is highly creative, really strong on technology and great at attracting global clients."

"To focus on this next wave of digital marketing was very attractive as a next step in my career," she explains.

"It's very exciting because it's entrepreneurial," Stadeler says of the prospect of managing the Blast Radius Hamburg office. "I see tremendous potential in the area for creative talent and some really innovative work."

About Blast Radius:
Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive marketing and toward strategies that engage consumers and create open brands. With offices across Europe and North America, Blast Radius' clients include Microsoft, Starbucks, EA, Nike, Nintendo, Nokia, and BMW. Blast Radius is a proud member of the Wunderman Network and WPP Group.

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