SOURCE: Blast Radius

April 30, 2007 09:00 ET

Blast Radius CEO Calls for Online Marketing to Turn Itself on Its Head

Reviewing 10 Years of Success and Celebrating a Record Start to 2007

NEW YORK, NY -- (MARKET WIRE) -- April 30, 2007 -- Strategic interactive agency Blast Radius today celebrated a decade of success with an eye toward continued growth in the future. The Company's unique approach to business over the past ten years has led to steadily climbing revenue, highlighted by a first quarter 2007 revenue increase of more than 75 percent compared to the first quarter of 2006. Also in the quarter, Blast Radius added several new clients to its roster including Aldo, Crate and Barrel, Jeppesen, Starbucks, and Vodafone NL, and launched several innovative online experiences for industry giants Electronic Arts (EA), Golf.com, Jordan, Nike Canada, Sharpie, Starter and Virgin.

"Throughout the past ten years, the evolution of the Internet has dramatically changed how organizations communicate with customers and how Blast Radius works with its clients," said Gurval Caer, Blast Radius president and CEO. "Companies have moved from wanting to tell, through wanting to sell and today the leaders are basing their product development strategies on data gathered through online user communities."

"So what's next? We believe that marketing needs to turn itself on its head. The goal should not be messaging customers, but rather becoming the first moment of a delightful experience. Not pushing taglines, but rather pulling people across all channels through relevant and engaging experiences that make people's lives easier, better and richer," said Gurval. "Thinking and communicating in this way will help marketing executives deliver more meaningful and relevant content to customers and stronger business results to CEOs."

To ensure it can continue to deliver meaningful, engaging customer experiences, Blast Radius is expanding its capabilities to provide consumer insight, search engine marketing and cross channel capabilities. The firm expects these to drive even greater results for its clients.

This extended service offering is now under the leadership of Tom Quinn, who recently joined Blast Radius as executive vice president, marketing services. Quinn previously worked with Avenue A|Razorfish and Information Resources.

The Company has also invested in expanding its senior team, adding further depth and breadth in both creativity and business acumen. In addition to Quinn, several acknowledged industry leaders have joined the Blast Radius team during the quarter, including Barrie Robinson, senior creative director; Barry Yates, chief operating officer; Bill Schonbrun, vice president of operations; James Janisse, senior director, Europe Delivery; Peter Munck, executive creative director; Cheesan Chew, senior strategist and Mark Mullen, senior strategist.

About Blast Radius

Blast Radius helps businesses deliver innovative and profitable customer experiences by combining business strategy, experience design, and industry-leading technologies, including its on-demand Customer Experience Platform. With offices in the U.S., Canada and Europe, Blast Radius has formed relationships with companies such as AOL, BMW, Electronic Arts, Heineken, Intrawest, Jenny Craig, Newell Rubbermaid, Nike, Nintendo, Philips, and Whirlpool.

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