SOURCE: Blavod Extreme Spirits PLC

May 12, 2006 02:00 ET

Blavod Extreme Spirits PLC announces Additional Distribution

LONDON, UK -- (MARKET WIRE) -- May 12, 2006 --


                           Blavod Extreme Spirits plc
                          ("the Company" or "Blavod")

             Distribution Increases throughout the American Market

FRANKLIN, Tenn. - 11th May 2006 - Blavod Extreme Spirits plc (BES.L) today
announced the continued expansion of its products throughout the United States
market.

El Diamante del Cielo Tequila, the Company's joint venture product with Suntory
International, has been added to various distribution networks in the states of
Delaware, Georgia, Florida, Maryland, Massachusetts, New Jersey, West Virginia,
Rhode Island and South Carolina. Further, in the state of Pennsylvania,
distribution of El Diamante del Cielo is expanding to 230 stores.

In Georgia, Tower and Green's, the largest independent retailer in the state has
added the full line of El Diamante del Cielo tequilas. In the state of Illinois,
the largest beverage chain in the state with 17 stores added the full line of
all three El Diamante del Cielo tequilas. They have also added several wines
from the BES portfolio.

Significant new distribution has been achieved with the Company's wine
portfolio, including Zingari and Tebavio being added to Cost Plus World Market's
24 stores in Georgia and Florida.

Beverages and More, a chain of stores throughout the state of California,
authorized El Diamante del Cielo tequila in its stores. Beverages and More is
also featuring Blavod Black Vodka and Baroncini Chianti wine for April and May
2006.

"Each new placement by our distribution partners throughout the US enhances our
portfolio's reach to consumers," said Jeff Hopmayer, CEO of Blavod Extreme
Spirits. "We are excited about the growing prospects of all our brands through
these new relationships."

About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE: BES), is an international spirits company
based in London with U.S. offices in Franklin, Tennessee.  Formed by the 2003
merger of Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme
Spirits produces and sells its black-colored vodka, aptly called Blavod,
throughout the world.  BES also produces and sells the award-winning, intensely
flavored line of Players Extreme vodkas and rums. In the United States, BES is
the exclusive distributor of an elite wine portfolio of fine Italian wines, as
well as the award winning El Diamante del Cielo tequilas.  For more information
on the company, please visit:  www.blavodextreme.com.


Enquiries:

Blavod                       Jeff Hopmayer                001 615 771 9111

Brewin Dolphin               Mark Brady                   011 3241 0129
                             Keith Williams               011 3241 0186

Cardew Group                 Tim Robertson                020 7930 0777
                             Catherine Maitland



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