SOURCE: Blaze Pizza

Blaze Pizza

March 07, 2016 08:00 ET

Blaze Fast-Fire'd Pizza Announces Grand Opening of New South Florida Location

Free Pizzas for Blaze Pizza Fans in Palm Beach Gardens on Friday, March 11th

LOS ANGELES, CA--(Marketwired - Mar 7, 2016) - Blaze Fast Fire'd Pizza, the fast-casual artisanal pizza concept known for its chef-driven menu and casually hip restaurants, announced today that it will open a new South Florida location in Palm Beach Gardens at Mainstreet at Midtown on Thursday, March 10th. To celebrate the grand opening, the restaurant will offer FREE build-your-own artisanal pizzas on Friday, March 11th from 11 a.m. to 10 p.m. to anyone who follows Blaze Pizza on Instagram, Twitter or Facebook. The highly anticipated restaurant is located at 4665 PGA Boulevard, on the north side of PGA Boulevard across from PGA Commons. Named "One of the Top Pizza Places in South Florida" by the Sun Sentinel, the Palm Beach Gardens location will be the fourth addition to the South Florida market which includes current locations at Davie-University (2135 S. University Dr.), Fort Lauderdale at Cypress Creek (6334 N. Andrews Ave.), Boca Raton (2146 N. Federal Hwy.) and soon to open Royal Palm Beach (250 S. State Road 7).

Blaze Pizza is a modern day "pizza joint" serving up artisanal pizzas that are both fast and affordable. Since its first restaurant debuted in 2012, Blaze has quickly become one of the nation's hottest restaurant concepts, with fans lining up each day for the custom-built pizzas, freshly made salads, blood orange lemonade and s'more pies. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients -- all for about $8. The generously-sized personal pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds. Restaurants make their own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new Palm Beach Gardens restaurant will also feature a selection of wine and craft beer.

"Our mission at Blaze is really simple -- we're taking pizza back to its roots," said Jim Mizes, president & COO of Blaze Pizza. "By making dough in-house, carefully sourcing ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait. It's changing the way people think about and eat pizza." 

Blaze's obsessive attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design. Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. Additionally, many of the restaurant's unconventional design elements were inspired by the company's celebration of individual expression, including an oversized wall graphic, which is custom-built to suit the space.

Blaze Pizza Franchise Partner Adam Cummis says he is "looking forward to developing strong ties with community groups and creating a spot where guests can connect, create and enjoy." To that end, Blaze restaurants promote a turnkey fundraiser program that returns 20 percent of an event's proceeds back to the organization, helping schools, sports clubs and other local groups "cause a scene for a good cause."

"We couldn't be more excited to open additional locations in South Florida, offering residents high-quality, customizable pizza, without the wait," said Cummis.

Driving Blaze Pizza's South Florida expansion is an investment group led by Levy Family Partners and including NBA All Star LeBron James. Levy Family Partners was established by entrepreneur Larry Levy, founder of Levy Restaurants. In addition to the 10-store franchise development agreement in Florida, the group is developing Blaze Pizza in the Chicago market.

About Blaze Pizza
 
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the overall #2 fast-casual brand in FastCasual.com's annual Top 100 list, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 114 restaurants in 27 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas, Las Vegas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Patrick Schwarzenegger, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.

Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith", "Intelligent Choices For Our Pizzas, People & Planet" and related trademarks are the property of Blaze Pizza LLC.

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