SOURCE: Blaze Pizza

Blaze Pizza

March 02, 2016 15:13 ET

Blaze Fast-Fire'd Pizza Celebrates Pi Day With $3.14 Pizzas Nationwide on Monday, March 14

Launches New Snapchat Channel With "Flash Promo" on 3/14

LOS ANGELES, CA--(Marketwired - Mar 2, 2016) - Blaze Fast-Fire'd Pizza, the fast-casual pizza concept known for its chef-driven menu and casually hip restaurants, is celebrating Pi Day on Monday, March 14 by inviting guests to build their own artisanal pizzas for just $3.14 each at any Blaze Pizza location. Originally imagined as an unconventional "pop-up" event three years ago, Blaze's Pi Day celebration has become a fan favorite and annual tradition for the company. Last year on March 14, Blaze's restaurants served over 75,000 pizzas for $3.14 each; this year, they expect to serve twice that number of their celebrated pizza "pis".

The company will also use Pi Day to officially launch its new Snapchat channel, with a "Be There Or Be Square" flash promo as part of its March 14 Snapchat story (user name: @blazepizza). Blaze's Snapchat channel will feature peeks behind the scenes at restaurant openings, pop up "pizza party" events and occasional takeovers by guest Snappers.

"Pi Day is an unconventional sort of holiday. For us, it's all about encouraging folks to think outside the box," said Jim Mizes, president and COO. "At Blaze, our guests find that they can have it all -- pizzas with house-made dough and carefully sourced ingredients, crazy fast speed, and affordable value. Plus, with our recent move to nitrite-free meats and all-natural olives, our journey to clean food is now almost complete. We're changing the game in this industry, and we think that's a great reason for a giant pizza party."

Since its first restaurant debuted in 2012, Blaze has quickly become one of the nation's hottest restaurant concepts, with fans lining up each day for the custom-built pizzas, freshly made salads, house-made lemonades and s'more pies. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients -- all for about $8. The generously-sized personal pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds. Restaurants make their own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.

About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the overall #2 fast-casual brand in FastCasual.com's annual Top 100 list, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 114 restaurants in 27 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas, Las Vegas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Patrick Schwarzenegger, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.

Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith", "Intelligent Choices For Our Pizzas, People & Planet" and related trademarks are the property of Blaze Pizza LLC.

Contact Information

  • Media Contact
    Joshua Levitt
    Press Relations
    Email Contact
    949-215-1438

Multimedia