LYNCHBURG, VA--(Marketwired - Jun 27, 2016) - Lynchburg: it's time to prepare your taste buds for a new take on one of America's favorite dishes. Blaze Fast-Fire'd Pizza, the nation's leading fast-casual, build-your-own-pizza concept, will open its debut location in Lynchburg late this summer. The new restaurant will be located at 4026-F Wards Road, across from Liberty University and Central Virginia Community College and not far from Lynchburg College and Randolph College.
Blaze Pizza is a modern day "pizza joint" that has been cultivating fanatics since it opened its first location in 2012. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of carefully sourced, high-quality ingredients -- all for around $8. The generously-sized personal pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds.
The concept, known for its custom-built pizzas, freshly made salads, blood orange lemonade and s'more pies, opened its first Virginia location in Williamsburg in November 2015.
"Lynchburg is the ideal city for Virginia's next Blaze Pizza," said Don Ash, Training Director for the Lynchburg Blaze Pizza. "Blaze offers a quick, affordable and high-quality dining experience that people of all ages will enjoy. We have had great success in Williamsburg and look forward to becoming a part of the Lynchburg community, as well."
Each restaurant makes its own dough from scratch, using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.
The authenticity of Blaze Pizza provides a culture that guarantees happiness and satisfaction of the Blaze guests and crew. The Blaze atmosphere has been fundamental to the concept's nationwide popularity and expansion. Blaze's close attention to detail extends well beyond the food, as seen by its carefully considered, modern approach to restaurant design. Award-winning design architect Ana Henton is adding several unique, modern touches to the Lynchburg location, including an oversized wall mural custom-designed to suit the space.
Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant will be constructed with recycled and sustainable materials, use eco-friendly packaging and feature energy-efficient LED lighting. The new Lynchburg Blaze Pizza will be operated by Blazing VA, LLC, which continues to develop the concept throughout the state.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the leading fast-casual pizza chain in the Technomic Top 500 Chain Restaurant Report, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 143 restaurants in 31 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas, Las Vegas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Patrick Schwarzenegger, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.
Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith", "Intelligent Choices for Our Pizzas, People & Planet" and related trademarks are the property of Blaze Pizza LLC.
Blazing VA, LLC
10307 West Broad St, Suite 302
Glen Allen, Va. 23060
Blaze Pizza, LLC
35 N. Lake Ave, Suite 710
Pasadena, Calif. 91101
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