SOURCE: Blaze Pizza

Blaze Pizza

May 14, 2015 14:00 ET

Blaze Fast Fire'd Pizza to Open Second Louisville Location

Millennial Restaurant Group Breaks Ground on New Restaurant in Middletown

LOUISVILLE, KY--(Marketwired - May 14, 2015) - Blaze Fast-Fire'd Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon be opening a second Louisville area location, in Middletown. The new restaurant, set to open in June, will be the seventh location for the Louisville-based Millennial Restaurant Group (MRG), which is developing the concept in four states -- Kentucky, Tennessee, Florida and Georgia.

Unlike traditional pizza chains, Blaze Pizza features an interactive assembly-line format that allows guests to create their own artisanal pizzas, choosing any toppings they like from a wide selection of house made sauces, fresh vegetables and hand-selected meats and cheeses -- all for under $8. The generously-sized 11-inch pizzas are then sent to the blazing hot oven where dedicated pizzasmiths ensure that the thin-crust pies are "fast-fire'd" and ready to eat in just 180 seconds.

Since opening its first location at Shelbyville Road Plaza last year, Blaze has been winning over fans in Louisville with its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s'more pies. Blaze Pizza makes its dough from scratch using a recipe developed by critically-acclaimed Executive Chef Brad Kent ("The Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. The restaurant's menu also accommodates a range of dietary needs, by offering gluten-free dough and vegan cheese. The Middletown location will also offer a selection of wine and craft beer.

The second Louisville Blaze Pizza will be located at 13317 Shelbyville Road in the new Middletown Commons Shopping Center just off of The Gene Snyder, near Academy Sports and Texas Roadhouse. Blaze is custom-building its newest location specifically to suit the 2800-square-foot space, and, similar to the St. Matthews location, will boast an industrial-inspired atmosphere with bold orange and red accents, an ode to the centerpiece of the restaurant -- the open-flame oven. The restaurant will offer seating for 70 inside with an additional 30 seats on an outdoor patio.

"We couldn't be more excited to open a second hometown location," said Rodney Poston, Louisville resident and Blaze Pizza's Operating Partner for MRG in Kentucky. "The response we've gotten from guests since opening our first restaurant has been incredible. Not a day goes by that I don't get asked when we're opening another location and that time is finally here." 

The Middletown Blaze Pizza will be operated by the Millennial Restaurant Group, a partnership that consists of James Patterson Sr., Jim Patterson II, Ulysses (Junior) Bridgeman, Wayne Albritton and Collins Cogan. 

About Blaze Pizza
The first Blaze Pizza® restaurant opened on August 6, 2012 in Irvine, CA, and quickly gained attention for its chef-driven recipes and "build-your-own pizza" assembly-line format. Described by Zagat as "One of 10 Innovative Restaurants in Los Angeles," Blaze Pizza is developing a cult following as it expands across the U.S. The company currently operates restaurants in 16 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco and Washington, D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James and Maria Shriver. For more information, please visit blazepizza.com and facebook.com/blazepizza.

Millennial Restaurant Group
10000 Shelbyville Rd.
Louisville, KY 40223

Blaze Pizza, LLC
35 N. Lake Ave, Suite 710
Pasadena, CA 91101

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