SOURCE: Blazent


April 26, 2011 08:00 ET

Blazent Joins to Further Adoption of Software Identification Standards

Industry-Wide Standards Enable IT to Increase Accuracy and Reduce Costs of Software Management

SAN MATEO, CA--(Marketwire - Apr 26, 2011) - Blazent, the leader in IT Outsourcing Governance, today announced it has joined, the certification authority for software identification tags based on the ISO/IEC 19770-2:2009 software identification (SWID) tag standard.'s charter includes evangelizing and enhancing Software Asset Management best practices specifically where use of the ISO/IEC 19770-2:2009 software identification tag standard will result in marked improvement in accuracy, completeness and efficiency.

ISO/IEC 19770:2009 SWID tags provide significant benefits to any organization that creates, publishes, tracks, manages or purchases software. provides the required tools, documentation and services to make adoption and implementation of software identification tags even more effective by providing standardization of terminology, certification requirements, registration and certification services and digital signing of publisher developed and distributed software identification tags.

As a member, Blazent will contribute mindshare to Working Groups and support their Software Asset Management community efforts. Blazent's Howard Hastings, senior director of products and services, was instrumental in helping found while at CA Technologies, serving as Chairman of the Board for Hastings is an acknowledged industry expert in Software Asset Management and IT Asset Management that contributed to development of the initial drafts of the ISO 19770-2:2009 and 19770-3 ("Software Entitlement Tag") standards, as well as providing expert witness testimony for software copyright infringement and counterfeiting litigation.

"Software identification is critical to many IT processes, but has never been adequately managed properly. Existing band-aid approaches are inconsistent and inaccurate with a lot of guess work about which software products are installed," said Steve Klos, executive director of "Basing IT processes such as compliance, patch management, security management and device management on data provided by existing software identification approaches exacerbates the problem. By using certified software identification tags, organizations know they are basing their IT operational processes on the exact data as provided by the publisher."

"Since ISO/IEC 19770:2009 was approved and published, IT organizations have been anxiously awaiting viable market solutions supporting this standard to address the inherent challenges of accurately identifying software," said Howard Hastings. "Blazent plans to be at the forefront of this paradigm shift by incorporating the authoritative identification of software assets provided by ISO/IEC 19770:2009 conforming software identification (SWID) tags into the data analysis processes embodied within our patent-pending technologies, further improving overall visibility into our customers' IT portfolios and ultimately reducing cost and risk."

Blazent will be participating in the Software Identification Summit next week in Herndon, Virginia. will present on the state of Software Identification on Wednesday, May 4, 2011.

About Blazent

Blazent's IT Outsourcing Governance solutions manage some of the world's largest outsourcing contracts, delivering control over performance and costs. Over 1.6 million outsourced desktops and servers are tracked by Blazent at companies spending a total of $34 billion a year on IT outsourcing. By utilizing disparate sources of data that already exist and applying built-in best practices and process automation, Blazent's cloud-based solution presents a complete picture of outsourced assets. With Blazent, enterprises and service providers can save billions of dollars currently misspent due to a lack of visibility. For more information, please visit

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