SOURCE: Diversified Communications HK LLC

Diversified Communications HK LLC

March 31, 2015 06:18 ET

Blending the Digital and Physical Worlds Retail Asia Expo 2015 Helps Retailers Develop With the Industry

HONG KONG, CHINA--(Marketwired - Mar 31, 2015) -  As the retail environment in Asia evolves to meet consumers' changing expectations in the digital age, Retail Asia Expo 2015 brings together the region's most influential retail professionals, sharing insights on the latest market trends and providing tailored business solutions to keep retailers all armed for new challenges. Retail Asia Expo 2015 will be held at the Hong Kong Convention & Exhibition Centre from 9 to 11 June.

Now in its seventh year, the region's most influential retail trade fair is expected to attract close to 10,000 retail professionals seeking solutions to their most pressing challenges, with more than 200 exhibitors from 50 different countries to showcase their products and equipment.

The industry's premier trade event, Retail Asia Expo is an inspiring combination of exhibitions, seminars, awards and networking opportunities. It features a series of professional events related to retail technology, retail design & in-store marketing, as well as industry awards which will honour top performers and drive further development of the industry. The expo also runs concurrently with the Omni-Channel Retailing Conference.

Meeting Asian Retailers Most Pressing Challenges, exploring new business opportunities
Asia is the world's most dynamic retail environment. Expanding populations, rapidly rising incomes and urbanization are driving consumer spending and the construction of modern shopping malls and retail centres. At the same time, high Internet penetration and mobile usage rates and an enthusiasm for social media are creating incredible opportunities for e-commerce.

Blending these online and offline worlds is a key feature of future retail, with the rise of online-to-offline (O2O) commerce, the application of Internet of Things (IoT) technologies.

To help ensure that the show understands and closely reflects the needs of the industry, Retail Asia Expo 2015 has gathered an expert Advisory Committee of industry share their insights into the industry at an earlier event.

Ms. Anna Ng, Event Manager at global supply chain standards organisation GS1 Hong Kong said: "Today's more competitive retail environment is bringing new challenges. To help support consumers as they move between the digital and physical worlds, retailers need new knowledge and technologies and expert support to bridge the online and in-store shopping experience and integrate marketing, sales, delivery and inventory management. Retail Asia Expo 2015 is where they'll be able to find it all in one place." 

Mr. Andrew Pang, Founder and CEO of Leovation, and Chairman of Cyberport Startup Alumni Association, said: "Implementing new merchandising technology is an effective way for retailers to improve the in-store experience because it lets customers interact with the merchandise before they even get to the transaction. The integration of physical store and online space helps make shopping more personalized, and bringing the right product to the right shopper at the right time is crucial for retailers." 

Mr. Vincent Lau, Director of e-commerce APAC of Deckers Asia Pacific Limited, said: "O2O commerce has been a major trend in Asia and retail brands have been finding ways to fully leverage online platforms to deliver unique physical services. Expo visitors are sure to find the latest and best suitable e-commerce solutions to improve their customer service, while exhibitors will be able to network and develop potential business with professional clients in the industry."

Boosting Sales by Embracing the Future of Retail
Retail Asia Expo 2015 will present three focused exhibitions and a comprehensive seminar series to introduce the region's participants to the latest industry movements:

  • Retail technology solutions, including point of sale (POS) systems, RFID tracking systems and mobile applications;
  • Retail design and in-store marketing products and services, including the latest developments in interior design, flooring, displays and lighting; and
  • e-Commerce solutions for marketing, payment and logistics.

Retail Asia Expo 2015 Gala Dinner
To celebrate the success of Hong Kong's retail industry and honour the support by our Advisory Committee and retailers, Retail Asia Expo will host a Gala Dinner on 9 June at which the Hong Kong Retail Industry Trade Awards will be presented as a recognition for the excellence and contribution of these top local retailers.

Retailers are now being invited to submit an application to the Hong Kong Retail Industry Trade Awards by 17 April, 2015. For entry enquiry and award details, visit

Omni-Channel Conference: Innovative Ideas and Networking
Held at the Hong Kong Convention & Exhibition Centre from 9 to 10 June, the Omni-Channel Conference will be an opportunity for senior retail executives and key decision makers to engage with expert speakers from around the world. These industry leaders will discuss effective retail strategies and best practices, and share insights into how retailers can attract and keep today's more affluent and demanding Asian customer in their specific market, and expand the customer base while raising brand loyalty. 

Among the speakers confirmed for 2015 are:

  • Mr. Aimone Ripa Di Meana, Chief Executive Officer Cross-Border Marketplace, Lazada Group
  • Ms. Alessandra Cama, Regional Chief Operating Officer, GfK Asia, Consumer Choices
  • Mr. Andrew Eldon, Chief Executive Officer, Strawberrynet
  • Mr. Bobby Liu, General Manager, Mainland China Management Centre and Group eBusiness, Chow Tai Fook
  • Mr. Brian Walker, Chief Executive Officer, Retail Doctor, Australia
  • Mr. Derek Ng, Chief Executive Officer, Pricerite
  • Mr. James McKeogh, Director, Management Consulting, KPMG China
  • Mr. Vincent Hui, General Manager & Head of Personal Banking Division, Bank of East Asia
  • Mr. Luke Grana, Chief Executive Officer & Founder, Grana
  • Ms. Crystal Hung, Managing Director, Chocolatier
  • Mr. Jonathan Cummings, Managing Director, Start JG
  • Mr. Harry Markl, Regional Managing Director, ZALORA Southeast Asia

Retail Asia Expo 2015 and the Omni-Channel Retailing Conference will be held at the Hong Kong Convention & Exhibition Centre from 9 to 11 June and 10 to 11 June respectively. For more information, visit

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About Retail Asia Expo
Retail Asia Expo is an annual trade show and conference that caters to retailers in Asia Pacific. The expo showcases retail solutions from over 200 local and international exhibitors and plenty of networking opportunities including seminars, gala dinner, cocktail reception, and retail awards. In 2014, the show attracted 8,502 visitors from 60 countries.

About Diversified Communications Hong Kong
Diversified Communications ( is a fast growing global business communications company headquartered in the United States. Our acclaimed international portfolio offers more than 100 face-to-face buying and selling opportunities and conference programs in Asia, Australia, Europe and North America. These serve a broad spectrum of selected markets, from food to fitness, healthcare, business management, construction, manufacturing, investments and franchising.

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