SOURCE: blinc


April 20, 2010 07:00 ET

blinc inc Cosmetics to Debut Line on The Shopping Channel

Partnership Brings Beauty Innovations to More Than Seven Million Households Across Canada

BOCA RATON, FL--(Marketwire - April 20, 2010) - After 10 years of solving beauty problems by perfecting cosmetics and marketing its products in over 30 countries, blinc will debut its products on The Shopping Channel on Tuesday, April 20 with three live shows. Each show will run between 18 to 30 minutes at 9 a.m., 2 p.m. and 8 p.m.

Over the last decade blinc cosmetics has built a dedicated following of top makeup artists and celebrities such as Jennifer Lopez, Miley Cyrus, Jennifer Garner and Eva Mendes. While blinc is most well-known for launching the first ever tubing mascara -- Kiss Me Mascara (now simply known as blinc mascara) -- blinc continues to launch innovative performance-driven products -- most recently: the Fountain of Youthful Color Eyebrow Mousse and the Fountain of Youthful Color Eye Shadow Phase One. The product line has received rave reviews from publications such as: Allure, SELF, O, The Oprah Magazine, Mira, Bridal Guide, US Weekly and People Style Watch.

"We are thrilled to make our television debut in Canada and introduce our performance-driven products to The Shopping Channel's marketplace," said Lewis Farsedakis, CEO of blinc inc. "We believe The Shopping Channel's audience will connect with the blinc brand, as it has with women all over the world. blinc is also about innovation and we simply don't bring anything to market that doesn't change the industry in some way."

Farsedakis will be accompanied by model Juliette Pitts and pro makeup artist Crystal Hannon to perform live demonstrations. The entire collection of revolutionary cosmetics will be available for purchase through The Shopping Channel, including blinc Mascara, Eyeliner, Lash Primer, Fountain of Youthful Color Eyebrow Mousse, Fountain of Youthful Color Eye Shadow Phase One, and Heated Lash Curler.

About blinc inc.
blinc inc. is a privately held international company, founded in 1999 with a mission to solve beauty problems by perfecting beauty products. Headquartered in Boca Raton, Florida, blinc currently markets its products in over thirty countries and continues to expand internationally. Continuously ranked on the Inc. 5000 list as one of America's fastest growing private companies, blinc's mission is to introduce safe and exceptional beauty products that redefine how they should be made, applied and perform. blinc products are unique because their concepts offer a dramatic leap from solutions that existed before, placing them among the best in the world in their respective categories. Even though some of the product claims are extraordinary, blinc prides itself on the fact that they deliver what they promise.

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