George at Asda

George at Asda

August 22, 2012 08:18 ET

Blind Testing by Which? Proves George at Asda School Uniform is Best in Class

LONDON, UNITED KINGDOM--(Marketwire - Aug. 22, 2012) - As the school year fast approaches, it's official, George at Asda's school uniform has been voted best in class in the overall value and quality stakes by independent consumer watchdog Which?

George uniforms proved themselves against other big brand retailers including M&S, Sainsbury's, Tesco and BHS in the independent blind tests.

Results revealed shoppers can spend less and still trust in the fact they are getting durable school uniforms - topping the poll in terms of value and quality overall. A professional tailor who carried out the blind testing commented on the 'good overall finish' of the cut, shape, fabric, quality and finish of the uniforms compared to the other brands.

Richard Lloyd, Which? Executive Director said: "With the new school year approaching and parents starting to shop around for children's uniforms, our research shows that good quality uniforms can be bought at budget prices."

The testing was carried out on five like for like garments (a polo shirt, girls' shirt, boys' trousers, a skirt and a jumper) and were weighted on price and the independent tailor's assessment on cut and shape, fabric quality and finish.

Fiona Lambert, George Brand Director commented: "George uniforms are designed to last and from listening to our customers we know that great quality, long-lasting uniforms and affordable prices are equally as important as one another."

While Which? commended BHS for their excellent quality, they were keen to point out that they were almost double the price of the £15.50 George uniform at a whopping £28.50.

George at Asda full school uniforms are available from £7.50 with individual items available from just £2 in store and online at

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 27 ASDA Living stores, 174 supermarkets, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 98 per cent of UK homes.

About George

As one of Britain's best loved retailers, George has been changing the face of British fashion for over 20 years. As the first supermarket to launch its own clothing brand in 1990, George at Asda is now sold in all 544 Asda stores across the UK, has an online business with over 600,000 customers a week, and employs 10,000 people across the country. It is now also a global brand, exporting the best of British design, with ranges sold in seven different countries including Canada, Brazil, Chile, Argentina, Japan and the US.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

Contact Information

  • George at Asda
    020 3003 6311