SOURCE: Omniture

March 07, 2007 16:05 ET Triples Product Sales With Omniture

Targeted Promotion Achieves 300 Percent Sales Increase

OREM, UT -- (MARKET WIRE) -- March 7, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that, the No. 1 online retailer for window coverings in the U.S., increased product sales and site effectiveness using Omniture Web analytics. By evaluating visitor trends and behavior around the performance of a particular brand of products, the company created a highly targeted promotion, achieving a 300 percent increase in sales. Additionally, immediately measured the impact of a site redesign, seeing requests for product samples double in six months.

"Omniture is the lifeblood of our company," says Daniel Cotlar, Chief Marketing Officer at "Before, online decisions were being made based on gut instinct and there was no way to determine if a change resulted in a positive or negative outcome. We were working off of guesswork and hunches with no evidence to guide decision-making -- I knew we were leaving money on the table."

With 90 percent of their sales conducted online, relies heavily on Omniture to help them determine the effectiveness of their Web site. Armed with real-time analytics data, has been able to present site performance data to suppliers, enhancing their partnership to create more effective online campaigns. For example, after Cotlar showed Levolor, a key supplier, exactly how online promotions correlated to increased customer activity and sales, the partners worked together to create and execute a $20 instant rebate promotion for every set of Levolor blinds purchased. The campaign resulted in a 300 percent increase in sales for Levolor window treatments as well as causing a halo effect of continued sales increases after the promotion ended. has also used Omniture SiteCatalyst® Web analytics to optimize their site design -- looking at visitor pathing and the real-time performance of other cosmetic elements of their online channel to test visitor interaction and conversion. After redesigning their site based on the analytics data, the company saw product sampling requests double in just six months.

Internal reporting and processes have also been positively impacted by SiteCatalyst reports. For example, Cotlar created customized dashboards for different constituents across the company, including the CEO, CTO, product managers and salespeople. Jay Steinfeld, CEO and founder of Global Custom Commerce -- the parent company of -- believes spending time with SiteCatalyst data can be more productive than working with financial records like income statements and balance sheets: "While income statements tell us what we did financially, SiteCatalyst shows us how we got there," he says.

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About, owned and operated by Global Custom Commerce, is the No. 1 online retailer for window coverings in the U.S. Established in 1996 as the first online retailer of window coverings, the company later launched the website in 2004. Today is ranked between Nike and MTV -- No. 186 -- on the prestigious Internet Retailer 500 list with 90 percent of company sales conducted online. At, customers enjoy significant savings and a huge selection of high-quality custom window coverings including window blinds, shades, and plantation shutters. The company carries major name brands such as Hunter Douglas, Graber, Levolor and Bali, as well as its own private label products.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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