NEW YORK, NY--(Marketwired - Mar 12, 2014) - Blink Fitness, affordable gyms known for their friendly staff and state-of-the-art equipment, has partnered with the Redscout as they look to grow the brand and evolve the member experience.
"The fitness industry is ignoring 85% of Americans for whom the culture of fitness just doesn't exist," said Todd Magazine, who leads Blink Fitness. "We want to change that by democratizing fitness and providing an engaging and meaningful experience. The Redscout team unlocked powerful insights that have helped us evolve our positioning and the way we show up in the world."
Jonah Disend, Redscout Founder and CEO, sees big potential: "By going to the heart of what really motivates people and by looking at fitness through a totally different lens, we've uncovered a new way to get people who don't normally think about fitness to see it as something that can play a big part in changing their lives for the better."
Redscout's new positioning for Blink will inform innovation, service redesigns and future communications.
About Blink Fitness
Launched in 2011, Blink is a value-priced fitness offering, with 24 gyms located across the Tri-state area and many more planned to open this year. With memberships as low as $15 per month, Blink makes quality fitness accessible to a broad range of consumers.
Redscout is an innovation agency that is dedicated to creating new, prosperous futures for ambitious brands and businesses. Organized around the belief that "Innovation is the most powerful form of marketing™", our team invents, prototypes and commercializes new products, services and experiences that fundamentally build brands and their relationships with consumers. Redscout is part of the MDC Partners network.