SOURCE: Blippar

Blippar

June 09, 2016 08:00 ET

Blippar Introduces Visual Knowledge Graph "Blipparsphere" to Power True Visual Discovery

Leading Tech Company Expands AI Capabilities to Deliver Deeper Range of Content and Related Topics About the World Around You

NEW YORK, NY--(Marketwired - Jun 9, 2016) - Blippar, Inc., a technology company building a visual discovery browser through artificial intelligence and augmented reality, today launched Blipparsphere, its new, proprietary knowledge graph technology, live now in the Blippar app. Blipparsphere builds on the company's existing machine learning and computer vision capabilities to deepen and personalize information about a user's physical surroundings, providing a true visual discovery browser through the Blippar app.

The addition of a knowledge graph comes alongside other upgrades which further the company's vision for a world in which everyday people are empowered with access to unlimited knowledge of their surroundings, regardless of language or education. Blipparsphere is live now in the Blippar app for iOS and Android. To view a demo of the new Blippar experience, visit https://www.youtube.com/watch?v=byGdr7tV2sY.

"The development of Blipparsphere is a major breakthrough for visual discovery as the next evolution beyond search," said Ambarish Mitra, Blippar Co-Founder and CEO. "The combination of our knowledge graph along with computer vision technology allows us to significantly scale what we've already accomplished with augmented reality and deliver faster, more accurate recognition and deeper, tailored content around the images and objects we encounter in our daily lives."

With the introduction of Blipparsphere, the Blippar app is driving a new discovery behavior distinct from traditional search. While search is driven by specific queries based on keywords, discovery is based around spontaneous curiosity with something in front of a user in the real world.

"The new discovery behavior we are powering through today's update matches natural human thought patterns," Mitra further commented. "When you blipp something, it connects you to new things to see and information demonstrating how the original object or image is connected to everything else. This allows users to start their journey of spontaneous curiosity on something as mundane as a drinking glass, but end up in President Obama's blipp by hopping around the Blipparsphere from one related entity to another. This is a fun way to learn about your surroundings and even find excuses to blipp ordinary things and discover extraordinary facts and stories."

How It Works
Upon blipping an object, users of the Blippar app will be delivered a seamless "light web" experience with relevant and related organic results about an object, or branded content and augmented reality experiences from brands, publishers and advertisers. After their initial interaction, users are directed toward additional topics related to their surroundings and personal interests, providing a discovery platform to learn, experience, and share in a powerful and easy new way.

For more information about Blippar, please visit https://blippar.com/en/.

About Blippar
Blippar, Inc. is a leading technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar™, is the leading augmented reality and visual search app. Utilizing proprietary, best-in-class technology, the Blippar app enables users to instantaneously discover more about the world around them. Using the Blippar app, people can blipp ("scan") objects they're curious about and unlock useful and entertaining content. Since launching in the UK in 2011, Blippar has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world -- including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola, Anheuser Busch, and Jaguar. Blippar Inc. also includes Blippar Lab, the company's innovation and R&D unit as well as Blippar Education, which focuses on the educational sector. In May 2015, Blippar was named to the CNBC Disruptor 50 list. To learn more, visit https://blippar.com/en/.

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