SOURCE: Blippar

Blippar

February 19, 2014 07:00 ET

Blippar Invites Brand and Agency Partners to Help Them Turn the World Interactive With Launch of Blippbuilder -- a Self-Service Creative AR Tool

Blippbuilder Will Enable a Global Ecosystem of Agencies and Content Producers to Self-Publish Interactive Content in the Physical World on a Scale Not Possible Until Now

LONDON, UNITED KINGDOM--(Marketwired - Feb 19, 2014) - Blippar, the leading mobile image-recognition platform for publishers, brands and advertisers, today announced the commercial launch of their self-service augmented reality platform, Blippbuilder. While previously only available to a limited number of publishers, the Blippbuilder creative tool will now enable brands and agencies to add a layer of interactive digital content to static images in just a few clicks -- instantaneously amplifying print advertisements, physical products, and more. Powered by Blippar's industry-leading technology, and hosted within the Blippar app these customized experiences offer brands tremendous potential to increase consumer engagement and awareness, whilst simultaneously potentially creating a new revenue stream for their agencies.

With no software to download and no technical or coding skills required, Blippbuilder's intuitive drag-and-drop interface makes it easy for agencies and in-house creative teams to create unique augmented reality campaigns in minutes. In addition, Blippbuilder supplies an analytical dashboard that houses real-time metrics -- including unique interactions and length of engagement -- so that the success of each campaign can be easily measured and analyzed. The suite of enhanced features includes:

  • A wide choice of content functionality including web-linking, opinion polling, photo sharing, music playing, the ability to watch videos within the app and the option to include a photo gallery
  • A choice of animation options, with the ability to determine how the interactive blipp content appears upon recognition (e.g. fade, slide, hover, pop, or pulse) plus the distance 'off' the marker, creating a 3D layered effect
  • Social media integration of blippable content across all major social networks
  • New features will also be added monthly

"We're thrilled to be opening up our platform to the creative minds of our agency and brand partners and to see what ideas they will bring to life. The Blippbuilder launch marks a hugely significant step forward to turning the physical world around us interactive by enabling the exponential growth of 'blippable' content," said Ambarish Mitra, CEO and Co-Founder of Blippar. "Now, brands and agencies can develop engaging augmented reality experiences in-house, without training or specific expertise in augmented reality. We hope our partners will seize the opportunity to embed interactivity into everything physical that they create, working with us to further promote this new intuitive behavior amongst consumers, as well as of course opening up new revenue opportunities for themselves!"

As one of Blippar's first partners and supporters, JWT was granted access to an early release of Blippar's new Blippbuilder platform. "Based on our experience, we truly believe this tool will unlock new creative opportunities, allowing agencies and brands to bring to life their ideas in a very quick and simple way," said Xavier Obon, JWT's Director of Emerging Platforms. "The tool also gives you access to data analytics so it is easier than ever to monitor your campaign performance and update it accordingly when needed. The launch of Blippbuilder is another step closer to making Blippar the defacto AR platform for advertisers."

Blippar's team of experts will support Blippbuilder users by providing set up support and advice on best practices to maximize the creation of high-quality augmented reality experiences for strong conversion and ROI. With more than 750 brand partners (including Pepsi, Heinz, Unilever and Xbox), presence on over 1 billion products, and more than 4 million users worldwide, Blippar is at the forefront of making mobile interactions possible through physical assets. The term 'blipping' is also well established as the verb synonymous with mobile-based AR. Brands and agencies interested in access to Blippbuilder can sign up at blippar.com/blippbuilder.

To use Blippar, users simply download the app on their iOS, Android, BlackBerry, or Windows device, open it up, and hold their device over the blippable image to unlock exclusive content.

About Blippar
Blippar™ is the leading image-recognition platform for brands, advertisers, and publishers, instantly bringing physical newspapers, magazines, products, signage and merchandising to life. Utilizing proprietary, best-in-class technology, Blippar™ enables users to unlock the physical world with stunning interactive, digital content experiences and engage with their favorite publications, brands and celebrities via their iOS, Android, BlackBerry, or Windows mobile devices. Since launching in the UK in 2011, Blippar™ has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world -- including Condé Nast, TIME Inc., Unilever, Nestle, Heinz, Coca-Cola, Anheuser Busch, Xbox, L'Oreal, Universal Pictures and Jaguar. To learn more, visit www.blippar.com.

Contact Information