Blockbuster Canada

Blockbuster Canada

April 21, 2009 09:14 ET

Blockbuster Canada Brings Hollywood Home for Less

New way of renting cuts costs on hot new releases by almost 30 per cent

TORONTO, ONTARIO--(Marketwire - April 21, 2009) -

Editors Note: There is a photo and a video associated with this Press Release.

It's a new release that's sure to bring smiles to movie fans by leaving them with a little something extra in their wallets. Today, Blockbuster Canada announced the national roll-out of a new way of renting that lowers the cost of new movie releases by almost 30 per cent when you rent for two nights.

Effective immediately, at all 459 Blockbusters across the country, customers looking to save can now choose to rent a new release movie for only $3.99 for two nights. For movie lovers looking to keep their movies out longer, Blockbuster Canada continues to offer the traditional seven-night rental option.

"Canadians are looking to stretch their dollars and our new way of renting delivers great home entertainment value," says Barry Guest, General Manager of Blockbuster Canada. "We're giving our customers the flexibility to enjoy movie rentals on terms that are most convenient for them, whether that's two nights at a much lower rental rate or through our traditional seven-night option if they want to keep their movies out longer."

How it Works

Renting your favourite home entertainment selection just got easier. With Blockbuster's new way of renting, Canadians can choose to bring home any movie, whether it is a DVD new release, Blu-ray new release, or DVD/Blu-ray favourites for a lower two-night rate. If customers wish to keep movies out longer than two nights, they can do so by choosing the traditional seven-night rental option.

New Way of Renting for Canadians Looking to Save

The rates for a two-night rental are as follows:

- DVD New Release: $3.99

- Blu-ray New Release: $4.99

- DVD/Blu-ray Favourites: $1.99

Traditional Blockbuster Seven-Night Movie Rental

The rates for a seven-night rental are as follows:

- DVD New Release: $5.99

- Blu-ray New Release: $6.99

- DVD/Blu-ray Favourites: $3.99

- Favourites Bundles: 3 for $8.99 or 6 for $14.99

- Kids Favourites: $1.99

Seven-Nights of Video Gaming Fun

Video games continue to be available for seven-night rentals at the following rates:

- New Release: $8.99

- Favourites: $7.99

"We're confident this new program will be a hit with our customers because of the choice and value it offers," said Guest. "Whether it's two or seven nights, we're able to meet the different rental needs of our customers with a new way of renting that gives people more options and the ability to enjoy the entertainment they love for less."

About Blockbuster Canada

Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE:BBI), with 459 stores across Canada. Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 7,400 stores throughout the Americas, Europe, Asia and Australia. Blockbuster Canada may be accessed nationally at blockbuster.ca. Blockbuster Inc. may be accessed worldwide at blockbuster.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090420-Blockbuster800.jpg.

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=bw7Lh_aj2X8.

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