Blockbuster Canada Inc.

January 10, 2005 13:42 ET

Blockbuster Canada Launches Tsunami Relief Fundraising Drive

Customer Donations to be Forwarded Monthly to Canadian Red Cross Attention: Arts/Entertainment Editor, Media Editor, News Editor, World News Editor TORONTO, ONTARIO--(CCNMatthews - Jan. 10, 2005) - Blockbuster Canada is encouraging its customers to prove that heroism doesn't just happen on the silver screen with the launch of a new donation program in support of the Canadian Red Cross tsunami relief efforts.

Effective today, Canadians can conveniently make a financial contribution of their choice when renting or purchasing any item at Blockbuster's 432 stores across the country. Each donor will be invited to sign their name on a "Tsunami Relief Tag" displayed in-store to showcase their generosity. Donations will be forwarded to the Canadian Red Cross on a monthly basis, and the program will be promoted to customers via special in-store signage and store staff at point of purchase.

"Blockbuster Canada is honoured to stand behind the Canadian Red Cross, who have consistently demonstrated their dedication and expertise in aid and relief efforts," said David Stewart, President, Blockbuster Canada. "We have all been moved by the stories of the tsunami victims and Blockbuster is dedicated to making it possible for all Canadians to contribute to relief efforts."

About Blockbuster Canada Inc.

With more than 420 stores across Canada, Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE: BBI), the world's leading renter of videos, DVDs and video games, with approximately 7,800 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed nationally at blockbuster.ca. /For further information: Lindsey Coulter, GCI Group, TEL (416) 486-5096; e-mail lcoulter@gcigroup.com/ IN: INTERNATIONAL, MEDIA, SOCIAL

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