SOURCE: Widevine


December 15, 2009 09:00 ET

Blockbuster Selects Widevine® to Maximize Video Quality and to Reach Broadest Set of Internet-Connected Retail Devices Possible

Widevine's Adaptive Streaming and Multiplatform DRM Gives Blockbuster Subscribers a DVD-Like Experience on TVs, Blu-ray Players, Macs and More

SEATTLE, WA and MINNEAPOLIS, MN--(Marketwire - December 15, 2009) - Widevine, provider of multiplatform, multiformat DRM and video optimization solutions, and Blockbuster Inc. (NYSE: BBI) (NYSE: BBI.B), a global leader in entertainment, today announced that Blockbuster will use Widevine's DRM and video optimization as a part of its BLOCKBUSTER On Demand® Service to deliver a high-quality entertainment experience to internet-connected retail consumer electronic devices. Widevine's software is natively supported in nearly all major brands of retail consumer electronics.

BLOCKBUSTER On Demand® customers can browse and rent titles directly through their connected device such as Samsung's Blu-ray players and televisions for a seamless entertainment experience. Widevine's DRM keeps the content secure while its video optimization tools provide Blockbuster customers with the highest-quality entertainment experience possible.

"Blockbuster customers are not only able to get their movie and TV show rentals through our stores and through the mail, but also directly through their internet-connected retail device," said Bruce Anderson, senior vice president and general manager of BLOCKBUSTER On Demand® Group. "We are very pleased with the cinematic experience Widevine's video optimization tools provide our customers. We feel that Widevine provides a significant competitive advantage for Blockbuster by enabling a higher quality viewing experience as compared to other on demand services. In addition, Widevine's pervasive inclusion in consumer electronics ensures our customers will be able to view content on the device of their choice."

Widevine's multiplatform, multiformat DRM solution enables Blockbuster to deliver content to any device, in any format for the widest audience possible. Its video optimization tools provide a high-quality entertainment experience on content streamed over the internet. This includes instant start-ups, no buffering and trick play capabilities such as rewind, fast-forward and bookmarking for multi-location viewing.

"Blockbuster is able to offer their customers a truly seamless entertainment experience with their BLOCKBUSTER On Demand® Service," said Brian Baker, CEO of Widevine. "Widevine's DRM and suite of video optimization tools will ensure that Blockbuster is able to reach the widest audience possible while giving their customers the high-quality entertainment experience they have come to expect from Blockbuster."

About Widevine

Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers use Widevine's multiplatform, multiformat DRM and video optimization solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimized by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 55 patents Widevine is an industry leader and innovator of content protection and video optimization technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), Liberty Global (NASDAQ: LBTYA), PaceSetter Capital Group, Phoenix Partners, Samsung Ventures America (LSE: SMSN.GDR), TELUS (NYSE: TU), VantagePoint Venture Partners, Western Technology Investments and an unnamed corporation.

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About Blockbuster

Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The company provides its customers with convenient access to media entertainment anywhere and any way they want it -- whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of more than 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and more than 50 million annual global customers. The company may be accessed worldwide at

All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies' patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.

Contact Information

  • Contact:
    Amanda Burrows
    +1 206 254 3110
    Email Contact

    Randy E. Pruett
    Pierpont Communications for Blockbuster
    (214) 217-7300
    Email Contact