July 03, 2008 08:30 ET Transforms Blogs Into Mainstream Media Creates a One-Stop Destination That Spotlights What's Hot in the Blogosphere, as It Happens, and Showcases the Blogs and Bloggers Leading the Conversations

ALHAMBRA, CA--(Marketwire - July 3, 2008) - has introduced an entirely new information network that connects people with the most interesting, up-to-the-minute stories in the blogosphere, as well as the bloggers behind the trends.

The company, which was originally launched in February as a blog directory to help readers find better blogs by topic and popularity, has now created a news portal for "the rest of us." It amplifies voices across the blogosphere by hand-picking the most compelling stories and organizing them by relevant categories, such as technology, business, entertainment, sports, politics, etc. The team actively monitors trends, news, and interesting information, then updates the stories as they happen.

Not only is a unique and valuable destination to find interesting content, but it also provides a full directory of blogs that covers almost every topic imaginable, each rated, reviewed, and ranked by the people who read them as well as by the company's internal editorial department. Through a strategic alliance with MatchMine, readers can also discover new blogs by automatically matching and recommending related sites based on the blogs that they browse.

"There are so many undiscovered bloggers out there who are all very talented," said Kenneth Yeh, cofounder of "Our new focus puts the spotlight on some of these amazing bloggers and we try to showcase their unique perspectives through a visually appealing and simple interface." connects readers and bloggers with information from a fresh prespective. It increases traffic for blogs and promotes quality content for readers, becoming a daily resource for anyone looking for authorities, voices, or conversations related to a wide variety of topics.

The Difference

Google News and Yahoo News feature top stories from traditional news sources using a combination of technology and human editors. Memetrackers, such as Techmeme and Blogrunner, use formulas to identify and present related stories as told by cliques of bloggers in various industries. User-generated news communities such as Mixx, Digg, and Reddit showcase popular stories from across the Web based on individuals' recommendations and votes. is the only destination that features top qualified stories from around the blogosphere, representing all popular topics, organized by categories and combined with a full informational directory that includes rankings, reviews and recommended reading for each blog. Blog Directory already contains a database of over one million qualified blogs -- one of the largest on the Internet. Visitors can browse by categories, sub-categories, or keywords and sort by user-rating, popularity, and editor rating, in order to find the blogs that are important to them.

The company's staff of full-time editors maintains the integrity and value of blogs listed in its directory, eliminating the frustration of filtering out spam or irrelevant results associated with existing blog services. Editors evaluate blogs based on posting frequency, relevance, design, and writing style.

For each blog, there is a detailed overview page where people can learn more, find related blogs, view recent posts with direct links to full posts, subscribe to RSS feeds, bookmark favorite content, and also contribute thoughts and reviews.

Frequent visitors can create a profile dashboard that features additional information about themselves, a listing of their reviews, friends, favorites, shared blogs and comments, and also a mailbox.


Based in Alhambra, California, and founded by Kenneth Yeh and Gladys Kong in 2007, is an ad-supported blog news hub featuring the top stories and trends in the blogosphere. It is also a leading directory that offers overviews, ratings, reviews, and comments on popular blogs, and a social network that facilitates connections between bloggers and readers with similar interests. Contact for more information.

Contact Information

  • Contact:
    Alison McNeill
    FutureWorks PR
    Email Contact
    (408) 720-8228 Ext 112