SOURCE: Six Apart

October 26, 2006 10:41 ET

Blogging Leader Six Apart Launches Vox, the Next Step in Personal Blogging

Free Service Provides Unprecedented Privacy Control, Ease of Use, and the Richest Media and Web Services Integration Available Today

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 26, 2006 -- Six Apart, the world leader in blogging software and services, today launched Vox in the U.S., Japan and France. Vox, a free personal blogging service for sharing experiences with friends and family, had been in private beta since June. Six Apart also announced an agreement with MRM Worldwide, a full-service direct and interactive marketing agency, to develop and implement creative advertising and integrated sponsorship programs on Vox.

"Vox is the big next step in the evolution of personal blogging," said Six Apart co-founder and president Mena Trott, who is the lead designer of Vox. "It has powerful privacy control and is easier to use, more accessible, and fun."

Vox's rich privacy filters give members granular control over who views their stories, photos, videos or audio. Members can easily set any of five levels of privacy on any piece of content they share on Vox.

Rich media integration means members can insert audio, video, photos and web content into posts by connecting with popular web services people already use such as Amazon.com, YouTube, Flickr, Photobucket, iStockphoto, and iFilm. Generous storage -- two gigabytes total uploads per month -- assures members that they never have to worry about deleting an important memory.

"Vox has integrated an elegant and seamless way for Photobucket's 27 million users to add images and personal video content to their blogs," said Alex Welch, Photobucket CEO. "The integration makes it ideal for our mutual users to take their personal media with them, and publish it using Six Apart's Vox platform."

Hundreds of beautiful designs from the award-winning designers at Six Apart and Vox members offer a multitude of choices for a look that can be changed with just a few clicks to suit mood, locale, activity, or whim.

Vox also includes mobile features that are currently in beta, such as the ability to share photos with a single click from Windows Mobile, Palm, and Symbian mobile phone platforms. Vox is the only service that allows members to apply privacy settings and tags to photos and video from their phone before sharing them on Vox.

"Vox is a place to meaningfully connect and share interests and experiences with the people we care about," according to Vox general manager Andrew Anker. "In just four months, response from early members has been extremely positive, not only from experienced bloggers who feel rejuvenated by this fun and unique space, but also from new bloggers who feel comfortable in Vox because of the privacy options and easy-to-use features."

Groundbreaking Advertising Partnership

Six Apart and MRM Worldwide, a full-service direct and interactive marketing agency within the McCann Worldgroup network, have inked a pioneering agreement to research, develop and implement next-generation advertising and integrated sponsorship programs on Vox. The deal, which was facilitated by the Interpublic Emerging Media Lab, will create an advertising experience as rich, relevant and unique as the experience Vox delivers to its bloggers. With MRM Worldwide as a partner, Vox will be a space where advertisers can participate in conversations with consumers and provide value to the thriving social community of Vox members.

"Vox gives people the power to create their own, highly personalized web environment in ways not previously possible. By empowering its users, Vox makes meaningful community-building possible by individuals," said Reuben Hendell, CEO, MRM Worldwide. "We are thrilled to be the agency leader working with Vox on new ways for advertisers and consumers to interact with each other."

Vox World Tour

Six Apart is celebrating the launch with a Vox World Tour Promotion that will send two lucky couples on a trip to see and experience the three cities where Vox was born -- San Francisco, Paris and Tokyo. Anyone who registers for Vox before December 31st, 2006 at 11:59:59 PM and posts an entry about what they like best about the service will be automatically entered into the drawing. A panel of judges will review the entries and vote on the best submission. Please go to http://www.sixapart.com/vox/voxworldtour.html for more information.

About Six Apart:

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service, LiveJournal, an online community organized around personal journals, and Vox, a free blogging service for friends and families. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

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