SOURCE: Pet360


August 20, 2015 10:53 ET

BlogPaws' Co-Founder Named Pet Industry Woman of the Year

Team BlogPaws Recognized in Four Spots in 2015 Pet Industry Awards

THORTON, CO--(Marketwired - August 20, 2015) - BlogPaws' co-founder, Yvonne DiVita, receives coveted "Pet Industry Woman of the Year" title at national conference. Winners of the 2015 Pet Industry Woman of the Year awards were announced during the annual Women in the Pet Industry Network (WIPIN) conference held August 13-15 in Portland, Oregon.

BlogPaws' team members were recognized in four of the highly coveted 25 finalist spots vying for the title. Award categories include Solopreneur, Entrepreneur, Corporate, Advocate, and Rising Star. Five finalists were named in each category and one overall Pet Industry Woman of The Year was chosen from the top 25 finalists.

The Pet Industry Advocate of the Year award was awarded to Carol Bryant, PR and Marketing Manager for BlogPaws, founder of Fidose of Reality and Wigglebutt Warriors®. With over $50K raised to date, Bryant and her spouse crusade to save dogs' lives through fundraising galas and year-round rescue support for dogs in need.

BlogPaws team lead, Chloe DiVita, Director of Events and Programs, was a finalist for Rising Star, while Blog Manager and Senior Editor, Robbi Hess, secured a finalist spot for Solopreneur.

"Right now, my plan is to show the world, both the pet world of "paw-some" bloggers at BlogPaws and the bigger world beyond our 'borders', that we matter," DiVita said. "We are women of significance and the pet industry will hear us shout, this year. We will be noticed!"

The award recognizes Yvonne DiVita for her career achievements, but also for her impact on the lives of women overall. DiVita is co-founder of the original and first social media network and conference for pet bloggers and micro-bloggers. BlogPaws yearly conferences bring together hundreds of pet bloggers, pet enthusiasts, shelters, rescues, and the brands who serve them, for social media education, networking, and promoting worldwide change for pets in need.

DiVita founded her first company, Windsor Media Enterprises, LLC, in 2002 to help other aspiring authors get published. That led to blogging, which led to the pet world and the founding of BlogPaws. DiVita is a leader in the social media space that serves pets and the men and women who love them. Working on their eighth conference, taking place in June of 2016 in Phoenix, Arizona, DiVita is tireless in her efforts to unite dynamic women with purpose and verve, to help bloggers succeed, and to raise awareness for animals in need. She is an active blogger, starting with her women's marketing blog, Lipsticking, which focuses on women's issues, women in business, and lifestyle advice for both men and women.

"The Pet Industry Women of the Year Awards were designed to recognize the amazing females who dedicate their time and talents to improving the lives of all pets -- dogs, cats, birds, fish, horses and exotics -- and their parents/guardians," said Shawna Schuh, president of WIPIN. "The Awards are a celebration of women who have devoted their lives to the pet industry and shine as beacons of women helping women and pets with passion. Yvonne DiVita is a superstar as Woman of the Year! It is exciting to honor her and other women of such high caliber with a genuine calling to make the pet industry stronger."

A panel of four independent judges reviewed and scored nominations for more than 60 applicants in the five categories. The judges included a broadcaster, a publisher, a CEO and a former business school owner.

In addition to her title, DiVita receives a host of prizes, executive coaching with WIPIN President, Shawn Schuh, and a feature on the cover of the WIPIN Top Women in the Pet Industry Winter Magazine.

Note to Editor: Additional images available by request.

About BlogPaws

Founded in 2009 by three dedicated pet lovers and bloggers, BlogPaws is the go-to resource for pet bloggers and social media enthusiasts looking to build their online presence, enhance their social networks and support animal shelters and rescues around the world. The BlogPaws community also serves to connect pet bloggers and social media enthusiasts with brands eager to connect with the vocal and dynamic pet parent via social media. BlogPaws is owned by Pet360, Inc. -- a division of PetSmart. For more information, visit

About Women in the Pet Industry Network (WIPIN)

Established in 2010, then acquired in 2012 by Shawna Schuh, the current President and Chief Pet Wrangler, WIPIN is headquartered near Portland, Ore., and serves a worldwide membership base of women in all sectors of the pet industry. WIPIN helps entrepreneurial women grow their pet-focused businesses through unique networking opportunities, valuable business growth meetings and online resources. WIPIN is the premier networking organization for women in the pet industry, offering its members the opportunity to connect, share and learn from other likeminded professionals. Members share three core philosophies: Give first, grow continuously and connect for reasons that matter. Learn more about the benefits of becoming a member at For more information, please visit, or contact Schuh at 503-970-5774;; or on her blog.

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