SOURCE: BlogWorld; TECHmunch

BlogWorld, TECHmunch, food blog, food blogger conference, BakeSpace, KitchenAid, Jenn-Air

September 23, 2010 14:00 ET

BlogWorld Teams With's TECHmunch to Make Food Blogging a Top Focus at World's Largest New Media Conference

Food Bloggers Will Descend on Las Vegas October 14-16 to Get the Ingredients They Need to Succeed; BlogWorld's First Demo Kitchen to Be Built by Jenn-Air and KitchenAid

LAS VEGAS, NV--(Marketwire - September 23, 2010) - BlogWorld is joining forces with's TECHmunch Food Blogger Conference to make food a primary focus at BlogWorld & New Media Expo 2010, which will be held October 14-16 at the Mandalay Bay Convention Center in Las Vegas.

The new TECHmunch Track at BlogWorld will feature sessions and demonstrations designed specifically to help food bloggers learn how to develop great content, grow their audience and profit financially from their hard work. Jenn-Air and KitchenAid are also sponsoring an expansive demo kitchen for panels and cooking demonstrations from leading food bloggers and telechefs. TECHmunch attendees can get a 20 percent discount on their BlogWorld registration by using promo code "techmunch."

"Our goal is to help food bloggers learn while having lots of fun," said TECHmunch Creator Babette Pepaj, who founded Webby-nominated in 2006 as the Web's first food social network and recipe swap. "Bloggers who attend our Food Track sessions will take home the ingredients they need to make their blogs more rewarding -- both personally and professionally."

Pepaj added that there's no tolerance at TECHmunch for long-winded presentations that are off-topic or overly promotional. "I've attended many conferences that failed to provide useful, real-world information; I guarantee the TECHmunch Food Track at BlogWorld 2010 won't be one of them!"

BlogWorld Founder and CEO Rick Calvert said, "We're proud to work with the team at TECHmunch to launch our first-ever track for food bloggers. With an estimated 30,000 blogs now dedicated to food, it's a topic that warrants lots of attention." On a personal note, Calvert added that he can't wait to share his 'famous' recipe for salsa in BlogWorld's new demo kitchen.

TECHmunch Food Track sessions and speakers at BlogWorld 2010 include:

  • "The Art & Science of Recipe Writing" with Lee Odden (TopRank Marketing), Sean Percival (, John Shiple (Startup Army) and Jennifer Perillo (

  • "Leveraging Traditional Media -- How to Get on a Food Editor's Radar" with Rene Lynch (Los Angeles Times), Jeff Houck (The Tampa Tribune), Kat Kinsman (CNN's Eatocracy) and Andrea Metcalf (MORE Magazine, The Today Show, GMA Health and

  • "Monetizing Your Content & Building Your Brand" with Babette Pepaj (, Jaden Hair ( and Nadia Giosia (BitchinKitchen.TV)

  • "Getting Noticed: Building Your PR Plan" with Sarah Evans (Sevans Strategy), Serena Ehrlich (Rogers & Cowan), Hillary Allard (The Castle Group/Food4Media) and Erik Deutsch (ExcelPR Group)

  • "Food Trends & Curating Flavors on the Web: How to Come Up with Great Content" with Nichelle Stephens (Cupcakes Take the Cake), Sarah Gim (, Lindsay William-Ross ( and Amanda Coolong (TechZulu/

  • "Setting Up Your Digital Kitchen" with Melody Pepaj (, Beth Cochran (, Daniel Delaney (VendrTV), and Sara O'Donnell and Lee O'Donnell (

  • "Working With Brands" with Beth Rosen (, Adam Harris (Calacles Interactive), Jessica Randazza (Digitas), and Lori Falcon ( and 

  • "Taking Online Communities Offline" with Marc Matsumoto (, Brett Petersel (, Tara Settembre ( and Amy Jurist (Amy's Culinary Adventures)

There will also be an expansive schedule of demo kitchen events with renowned chefs including Stephen Hopcraft (Seablue by Michael Mina / BRAVO's Top Chef) and Manouschka Guerrier (Food Network's Private Chefs of Beverly Hills).

A complete list of TECHmunch panelists and demo presenters at BlogWorld 2010 is available at:

Also follow the discussion using Twitter hashtags #techmunch and #BW10.

About BlogWorld & New Media Expo
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media, including: blogging, podcasting, social media, online video, music, TV, radio, gaming, entertainment and communities. It is also the largest new media conference in the world, with thousands of attendees and more than 126 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. More information is available at

About TECHmunch
TECHmunch is a series of conferences in cities across the U.S. designed to help food bloggers gain the hands-on digital media, marketing and business skills they need to make their blogs more personally and financially rewarding. The format, which was established at TECHmunch conferences in Austin (during SXSW) and New York (as part of Internet Week NYC) features leading experts in a range of disciplines -- from digital publishing and search engine optimization to public relations and online advertising. TECHmunch was created by Founder Babette Pepaj, who serves as conference producer. Launched in 2006 as the Web's first food social network and recipe swap, BakeSpace is a grassroots online community for people who love to cook, bake and hang out in the kitchen. The site earned back-to-back Webby Award nominations in 2009 and 2010 for Best Social Network. For more information about TECHmunch, please visit and

Contact Information

  • Contact:
    Erik Deutsch
    ExcelPR Group
    (323) 851-2300 x112