SOURCE: Jivox IQ

Jivox IQ

August 25, 2015 09:00 ET

Bloom Ads Standardizes on Jivox Dynamic Ad Platform for Delivering All Digital Ad Campaigns

Bloom Cites Dynamic Capabilities, Robust Reporting and Integration As Top Reasons Jivox Displaced Legacy Ad Platform

SAN MATEO, CA--(Marketwired - August 25, 2015) - Dynamic ad platform leader Jivox today announced that Bloom Ads, a fully integrated digital media and marketing agency based in Los Angeles, has selected the Jivox IQ Dynamic Ad Platform as its exclusive provider for creating and serving digital ad campaigns. With Jivox, Bloom can deliver personalized and highly relevant display, mobile, video and native ads programmatically from a single ad platform.

"We found ourselves lacking the capabilities we really needed with our legacy ad platform," said Christina Swain Olver, VP of Client Services at Bloom Ads. "Today's audiences are consuming content across all devices. We chose Jivox for its best-in-class data-driven dynamic ad server designed to work in programmatic environments, that lets us deliver ads across all screens with targeting and conversion tracking capabilities. We're excited about this partnership and have already onboarded several of our clients."

Bloom Ads will be using Jivox IQ to deliver data-driven, dynamic advertisements for their clients. Bloom creates custom campaigns for each client, crafted to meet the needs of each brand, big or small. Campaigns are multi-channel, each utilizing a unique mix of digital, print, out of home, radio and/or television content.

"Display advertising is changing at a breakneck pace, as consumers demonstrate a clear and actionable preference for relevant content delivered quite literally to their fingertips on mobile screens," said Diaz Nesamoney, Founder and CEO of Jivox. "Traditional ad platforms were not designed for dynamic advertising. Forward-thinking agencies like Bloom Ads are making the smart move, replacing legacy ad servers that can't deliver the flexibility and scale needed to deliver personalized ads."

About Jivox IQ
Jivox IQ is a data-driven dynamic ad platform for creating and serving personalized ads across all screens. Jivox IQ is the first cloud-based ad platform that delivers personalized and highly relevant display, mobile, video and native ads from a single ad platform across all screens.

Jivox IQ is comprised of four core components:

  • A Data Engine that integrates external data with campaign metadata and analytics in real-time to drive personalization and simplify campaign management.
  • A Content Management System (CMS) that manages all creative assets and prepares them for personalized distribution across all screens.
  • A Dynamic Design Studio with innovative Dynamic Canvas™ technology that eliminates the need for inflexible code based ads and allows developers to create targeted dynamic ads within an intuitive design interface.
  • An Integrated Ad Server that collaborates with the CMS and Data Engine to dynamically render and serve dynamic ads all screens.

In addition to being first to deliver a true data-driven ad development and serving platform, Jivox also pioneered the use of self-service creative and production tools to enable personalized ads at scale without the complexities and error prone process of manual code development.

View all Jivox ad formats in action at: http://www.jivox.com/demoads

About Bloom Ads, Inc.:
FOUNDING DATE ~ 1999 CORPORATE HEADQUARTERS ~ 20720 Ventura Blvd., #140, Woodland Hills, CA 91364. Contact: 818-703-0218. Web: Bloomads.com

  • A full service, integrated advertising and marketing communications company
  • Strategy development multi-channel: TV, Radio, OOH, Digital and Print
  • Hands-on, daily attention from senior staff
  • Results-oriented, multi-layered media solutions
  • Attribution and optimization reporting from campaign start to finish for both digital and traditional advertising

About Jivox
Jivox enables the world's top advertisers and agencies to produce and deliver personalized digital ad experiences. The company's flagship product, Jivox IQ is a data-driven dynamic ad platform that delivers display, mobile, video and native ads programmatically across all screens. In addition to being first to deliver a true data-driven ad development and serving platform, Jivox also pioneered the use of self-service creative and production tools to enable personalized ads at scale without the complexities and error prone process of manual code development. Several hundred Fortune 500 companies and media agencies today use Jivox for their most demanding creative campaigns, including A&E Networks, Charles Schwab, College Humor, Crispin Porter & Bogusky, Federated Media, FedEx, Digitas, Havas, Hearst, Jack Daniels, Johnson & Johnson, Marriott, Merkley + Partners, Razorfish, Red Bull, Universal McCann, and Wieden+Kennedy. Stop by our Ad Gallery at www.jivox.com to see our ads at work.

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