SOURCE: Bloom Health

Bloom Health

May 12, 2016 10:00 ET

Bloom Health Announces Advancements to Their Consumer Experience

MINNEAPOLIS, MN--(Marketwired - May 12, 2016) - Bloom Health, a leader in modernizing the delivery of employee benefits, continues to advance the engagement of consumers aimed at empowering them in their benefits purchasing decisions. The new enhancements are the result of seven years worth of consumer feedback and interactions, combined with the analysis of behavioral data and Bloom Health's experience in advancing and delivering employee benefits.

"Bloom Health's purpose is inspiring consumers through education and choice, while giving them the confidence to take ownership of their benefits," said Jim Priebe, Bloom Health's Chief Executive Officer. "With our continued investment in consumer feedback we consistently hear that consumers want more education, choice and relevant information to support the election of benefits. We feel strongly about meeting the needs of consumers and are introducing new enhancements to the Bloom Health Platform that align to that consumer feedback."

Some of the enhancements include:

  • presenting consumers with increased detail surrounding offered benefits, while incorporating cost and utilization data, with impacts by region and family size that increase transparency around total cost;
  • increasing the level of self-service through contextual educational related to complex industry-related terminology, built upon the knowledge and expertise of Bloom Health's Advisors, supporting the decision-making process and the consumer's confidence in their benefit elections; and
  • applying personalized recommendations to their benefits options, with more relevant information about why benefits are a 'best fit,' based on a consumer's family and financial situation.

These advancements to the experience not only support consumers, but also help to improve the business results of our partners. Bloom Health supports employers, carriers, and brokers by offering a solution that provides online benefits delivery and reduced administration while driving innovation in benefits strategies.

Bloom Health has been working with employers, health plans, and brokers to deliver employee benefits since 2009. Bloom Health works with all parties on behalf of employers to provide employees with industry-leading technology and services, to make informed benefit decisions, while providing employers with cost predictability and streamlining the benefits administration process for human resource staff. Bloom is headquartered in Minneapolis, MN. Visit us at bloomhealth.com.

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