SOURCE: Phizzle

Phizzle

December 10, 2013 09:00 ET

Bloomberg Sports Announces Strategic Partnership With Phizzle to Gain Insights Into Fan Profiles

Phizzle Platform to Deliver Actionable Business Intelligence and Comprehensive Analytics

SAN FRANCISCO, CA--(Marketwired - Dec 10, 2013) - Phizzle, Inc., the fan-centric marketing automation technology company, today announces a data analytics partnership with Bloomberg Sports, founded as a vertical division of Bloomberg L.P. and now part of a joint venture with IMG. The partnership will give Bloomberg Sports access to Phizzle's proprietary fan centric marketing automation solutions designed to deliver real-time analytics to determine actionable strategies. Phizzle's business intelligence tools will enable Bloomberg Sports to make better business decisions which require real-time insight into high-volume streaming data sources, current events, and ongoing business processes.

The Phizzle Platform uses a proprietary solution called FanTracker®, which tracks interactions across multiple engagement channels, such as SMS, email, loyalty, social media and mobile applications to consolidate consumers into a series of single unified profiles, providing a holistic view of a customer. With the Platform's innovative ability to develop a 360-degree view of a fan, marketers are now able to monitor, analyze and deliver contextualized experiences to help manage and boost fan retention.

"Phizzle gives us the ability to analyze huge sets of data across all social channels to help us develop the right content for the right fan at the right time -- which in turn gives us an edge in the market," stated Bo Moon, co-founder and EVP of Business and Products at Bloomberg Sports. "Now, we will be able to analyze real-time data and insights in ways we never would have been able to before and act on it, and gauge the impact immediately."

Bloomberg Sports, the world leader in situational sports data and statistics provides information to sports fans to place bets, as well as providing data to sports teams in preparation for upcoming games. Additionally, Bloomberg Sports delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation and with a tablet application used by many professional players.

"We've spent the last two years listening to our customers tell us that their success is now inclusive of owning all possible fan engagement channels," said Ben Davis, CEO of Phizzle. "Our platform provides firms like Bloomberg Sports, the world leader in predicative analytics, with the opportunity to leverage our highly evolved business analysis tools to monitor and manage consumer data from multiple digital touchpoints."

About Bloomberg Sports:
Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports' professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also created a consumer soccer product for European football, "Match Analysis," a powerful predictive and analytic tool forecasting game results, and "Stats Insights," a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SpprtsPro Magazine as "One of 50 Brands To Shape Sports Business in 2014," by Mashable as one of its "Five Most Innovative Sports Brands for 2012," by The Sports Business Journal as a Finalist for "Best In Sports Technology" in 2012 and by Fast Company Magazine as one of the "Most Innovative Companies in Sports" in 2011. For more information, please go to BSports.com.

For more information on Bloomberg Sports, please visit www.bsports.com and follow us on Twitter (@BloombergSports) and Facebook.

About Phizzle:

Powering more than 8,000 mobile, social and digital campaigns every day, Phizzle is a fan-centric marketing automation technology company delivering solutions designed to enhance relationships between brands and their fans.

The Phizzle Platform provides both proprietary and strategic partner, multi-channel fan engagement tools to engage, motivate and analyze fan identity profiles for sports properties, entertainment venues and consumer brands. With over 35 million fans having engaged with Phizzle's FanCentric® technology, Phizzle delivers real-time analytics to provide brands the ability to track fans' experiences and behaviors on all digital, social and retail channels, driving results, revenue and retention.

For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

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