SOURCE: BloomReach

BloomReach

June 19, 2012 08:00 ET

BloomReach to Host E-Commerce Webinar on How to Maximize Holiday Earnings

Speakers From Forrester, BloomReach and 360i Group Gather to Discuss Preparations for Profitable Holiday Season

MOUNTAIN VIEW, CA--(Marketwire - Jun 19, 2012) - BloomReach, creators of Big Data marketing applications, today announced that the company is hosting a free one-hour webinar on June 21 titled, "It's June -- Is Your Website Ready for the Holidays?" Guest speakers Forrester Research Inc. Senior Analyst Peter Sheldon, BloomReach Head of Marketing Joelle Kaufman and 360i Group SEO Director Adam Whippy will share insights and best practices on how savvy e-commerce marketers can prepare for a highly profitable Q4 holiday season, starting in Q2.

The webinar will explore the definitive actions marketers can take to ensure spectacular fourth quarter success before "lockdown" occurs and technology changes are suspended until January 2013, and how e-commerce marketers and technologists can work together despite their divergent priorities. Guest speakers will discuss the three major reasons Amazon keeps winning over online consumers, why other e-commerce sites are getting less than their fair share of site traffic, and how e-commerce marketers can leverage Big Data to maximize the number of customers and conversions in Q4.

"The sun is shining and plans for summer vacations dominate everyone's minds, and yet this is when savvy e-commerce marketers implement everything they need for a spectacular Q4 holiday season," said Joelle Kaufman, head of marketing at BloomReach and upcoming webinar participant. "Digital marketing, search marketing, Internet marketing, social marketing -- whatever your flavor -- it changes quickly and four months is an eternity. I look forward to this opportunity to share my vision on how marketers can maximize conversion, improve user experience, and optimize for discoverability in Q4."

It's June -- Is Your Website Ready for the Holidays?
When: June 21, 2012 from 2:00 p.m. to 3:00 p.m. EDT
Speakers: Forrester Research Inc. Senior Analyst Peter Sheldon, BloomReach Head of Marketing Joelle Kaufman and 360i Group SEO Director Adam Whippy
Interested attendees may register here: http://www.wbresearch.com/etailusaeast/etail_webnar.aspx

About BloomReach
BloomReach's Big Data marketing applications maximize customers' revenues -- attracting unmet demand and creating better user experiences by getting the most relevant products and services found. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures and Lightspeed Ventures. For more information, please visit http://www.bloomreach.com/.

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