SOURCE: Blucarat

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November 19, 2013 10:00 ET

Blucarat Launches First Solution to Create Communities Directly on Retail Web Sites

Blucarat Social Helps Laura Geller Beauty Increase Sales Conversion Rates by 49%

NEW YORK, NY--(Marketwired - November 19, 2013) - Blucarat, the developer of socially-enabled commerce solutions for online retailers, today announced the availability of Blucarat Social, the first solution to seamlessly integrate shopping communities into online commerce sites and facilitate rich social interactions that generate new purchases. Laura Geller Beauty, a top-selling prestige cosmetic line sold at QVC and ULTA, deployed Blucarat Social on www.laurageller.com and within in weeks, saw improvements in conversion rates, order values and time on site.

Blucarat Social is a cloud-based solution used by e-commerce companies to create, moderate and market to communities directly on their native websites. Now friends, family, like-minded shoppers and product experts can connect directly on commerce sites to share questions, curated collections, product reviews, and purchase inspirations. Leveraging patent-pending Social Commerce Core technologies, Blucarat algorithms dynamically match community members to fellow shoppers and products that precisely correspond to their interests. Commerce site visitors can now collaboratively shop -- and create new purchase paths for others -- through a customized opt-in Social Bar that appears directly on the retailer's site.

"Blucarat is built on the belief that that online shoppers regularly rely on purchase affirmations from friends and family today but have to leave shopping sites for these valuable interactions. We help online retailers create social shopping communities directly within their online shops. Laura Geller Beauty has built an extremely loyal social community that is now activated directly on their commerce site," said Blucarat CEO and founder Tom C. Kwon.

Laura Geller Beauty has a community of over 100,000 "Geller Girls" whose deep knowledge of cosmetics and their proper application is now an invaluable boon for the brand and consumers alike. Blucarat Social empowers this community by creating an 'in-store' forum where Geller Girls post and answer questions, create and share on-line make up kits, chat in real time and much more.

During six months of deployment on the Laura Geller Beauty website, Blucarat Social has generated significant improvements in several areas key to online retailers. Users that logged into the "Beauty Bar" solution enabled by Blucarat Social had a 49% increase in conversion rate compared to non-community members. Per visit value was 59% higher and the number of pages visited was 22% higher with users using the "Beauty Bar".

"Laura Geller Beauty was founded in 1993 with the commitment to help women enhance and celebrate their individual beauty. We are dedicated to making cosmetics inviting and easy to use for real women," said Alyce Cucurullo, President of Laura Geller Beauty. "That vision has now expanded through technological innovations unimaginable when this company was founded. Our consumers can now connect directly in a way that reflects not only our brand's open spirit but also how real women want to interact with brands. We are proud of the successes we've enjoyed with Blucarat Social and are excited about the many new enhancements that are around the corner."

Blucarat Social is now generally available and in production use across several online retailers. Pricing starts as low as $99 per month and is based on monthly unique visitors. Learn more about Blucarat Social and Laura Geller Beauty's direct experience with the solution through a new exclusive webinar hosted by Blucarat this Wednesday, November 20th at 1 PM EST.  

About Blucarat

Blucarat delivers the first cloud-based solution to increase social engagements and conversions directly on retailers' websites. The patent-pending Blucarat Social Commerce Core platform employs a rich set of algorithms that dynamically match like-minded shoppers to one another and relevant products; creating new levels of trust during buying cycles. Blucarat integrates social conversations and shopping by bringing the best aspects of social directly within the core of commerce in a way never done before. Blucarat was incubated within MDC Partners (NASDAQ: MDCA), a partnership of some of the world's leading marketing agencies, which now owns a minority stake in Blucarat. For more information visit www.blucarat.com.

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