SOURCE: Blucarat


February 18, 2014 12:48 ET

Blucarat Launches New Architecture for Collaborative Social Shopping

Blucarat Social Delivers Full Integration of Social Networking and Ecommerce

NEW YORK, NY--(Marketwired - February 18, 2014) - Blucarat, the developer of social commerce solutions for online retailers, announced that a new version of Blucarat Social deployed today and is in live production use by all customers. Blucarat Social activates an opt-in "social bar" on retail websites to create a collaborative shopping experience that delights users while providing commerce operators with higher conversions, larger order values and increased time on site. The newly designed architecture for the SaaS-based solution fuses core commerce components such as product detail data, images and pricing directly into the real-time social interactions of shoppers.

Internally named Atlantic, this release fortifies the linkage between social networking and ecommerce that Blucarat Social pioneered in 2012. When all social interactions are fully interlaced with product detail and category page data, an exciting new approach to ecommerce is enabled. Online shoppers can now use trusted friends, family and like-minded shoppers as the starting point for browsing dense commerce catalogs. Conversely, uniform and staid product detail pages come to life when displayed in the context of social interactions specific to those items.

Laura Geller Beauty has long understood that online shoppers want real-time social interactions to help guide their purchasing decisions. Their community of over 100,000 "Geller Girls" has a deep knowledge of cosmetics and their proper application that is an invaluable boon for the brand and consumers alike. Blucarat Social empowers this community by creating an "in-store forum" where Geller Girls post and answer questions, create and share online make up kits, chat in real time and much more.

"Using Blucarat Social for the past year we have enabled our growing community of shoppers with the ability to easily share beauty inspirations and affirmations," said Alyce Cucurullo, president of Laura Geller Beauty. "We're excited to improve our customers' shopping experiences with the new features in this release. The collaborative shopping that Blucarat enables is a win-win for customers and our business."

"It's exciting to have the new version of Blucarat Social go live for our customers today," said Melanie Lopez, Vice President of Product Development for Blucarat. "We have worked hard to gather extensive customer input to scope the Atlantic release to meet social commerce needs. With it, we have made it even easier for users to connect with friends, family or experts to have rich, product-oriented discussions that help the overall shopping community."

Other new features based on extensive customer input include:

  • Improved Shopper Matching
    • Blucarat makes social shopping interactions highly relevant through new and improved algorithms that pair like-minded shoppers to one another. 
  • Improved Product Matching
    • Blucarat uses Facebook OpenGraph information, past purchases, browsing history and other activities to dynamically suggest the products that are most relevant to each shopper.
  • New Activity Dashboard
    • A real-time feed of all social shopping interactions that is directly tied to the products, shoppers, purchase intent, relationships and inspirations.
  • Android, iOS tablet compatible
    • New design works seamlessly across multiple devices.
  • Trending Products
    • Now opens the relationships related to the product and the user's purchase intent. More relevant and incisive for each shopper.

Blucarat will discuss these new enhancements tomorrow, February 19th at noon during a live social commerce webcast featuring Forrester Research, Inc. Vice President and Principal Analyst Nate Elliot. He will be joined by Internet entrepreneur and Blucarat CEO Tom C. Kwon who will unveil real-world, production examples of Blucarat solutions at work within retail sites today. Registrations for this webinar can be made at

About Blucarat

Blucarat develops and delivers the first cloud-based solution to increase social engagements and conversions directly on retailers' websites. The patent pending Blucarat Social Commerce Core platform employs a rich set of algorithms that dynamically match like-minded shoppers to one another and relevant products, creating new levels of trust during buying cycles. Blucarat integrates social conversations and shopping by bringing the best aspects of social directly within the core of commerce in a way never done before. For more information, visit

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