SOURCE: Yummly.com

Yummly.com

October 08, 2015 08:00 ET

Blue Apron and Yummly Partner to Deliver Fresh Ingredients & Recipes to Home Chefs

Yummly App for iPhone Features Blue Apron Recipes, Ready to Order

REDWOOD CITY, CA and NEW YORK, NY--(Marketwired - Oct 8, 2015) - Yummly (www.yummly.com), the leading food discovery platform, and Blue Apron (www.blueapron.com), the nation's leading fresh ingredient and recipe delivery service, today announced a strategic partnership that provides Yummly users with everything they need to make incredible meals at home. 

Through this partnership, Yummly users will see upcoming Blue Apron recipes that match their taste preferences in their personalized app's Homefeed. Users can then sign up for Blue Apron to receive all the ingredients they need to cook these recipes at home. By pairing Yummly's data-driven and personalized approach with Blue Apron's easy-to-follow recipes and fresh ingredients, users now have the ability to both discover and cook meals that are best suited to their tastes. 

"According to NPD, consumers are interested in cooking more at home with fresh ingredients. We see an opportunity for food companies to help consumers expand their home cooking repertoire by bringing new flavors and experiences to the forefront," said Brian Witlin, COO of Yummly. "Our partnership with Blue Apron will allow our users to take action on what they want for dinner, learn new cooking styles and try new cuisines that are matched to their taste preferences -- effectively reducing the friction of making an amazing home cooked meal."

Blue Apron creates 10 new recipes each week based on what's in season, and delivers all the fresh, pre-portioned ingredients needed to cook these meals at home. It recently debuted the Blue Apron app for iPhone, which features Blue Apron's full catalog of recipes, quick cooking video tutorials, ingredient features, and custom photo filters and effects. 

"Following the launch of our app for iPhone, our partnership with Yummly enhances our mobile strategy and allows us to reach a new audience of highly engaged customers who are interested in home cooking," said Ilia Papas, CTO and Co-Founder of Blue Apron. "We're excited to take another step in furthering our mission of making incredible home cooking accessible to everyone."

Both Yummly and Blue Apron are available to download on the App Store.

About Yummly
Yummly is the leading food discovery platform that is using patent-pending technology and proprietary data to understand food and taste. The smart and personal approach to food answers the universal question, "What's for dinner?" Headquartered in the heart of Silicon Valley, Yummly is backed by Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com

About Blue Apron:
Blue Apron makes incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. Launched in 2012, Blue Apron is the leading fresh ingredient and recipe delivery service in the United States and delivers over three million meals a month to its loyal following of home chefs. By reinventing the grocery supply chain from the farm to the dinner table, Blue Apron is able to source top-quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking. Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. Blue Apron was recently named one of Inc. Magazine's "10 Most Innovative Startups of 2014" and one of Mashable's "10 Startups to Watch in 2015." For more information, visit: http://www.blueapron.com.

Contact Information

  • Yummly Contact:
    Shelby Hollister
    Yummly
    Email Contact
    +1 415-529-1280

    Blue Apron Contact:
    Allie Evarts
    Blue Apron
    Email Contact
    +1 978-505-8810