SOURCE: Blue Bug Digital

Blue Bug Digital

September 21, 2009 14:45 ET

Blue Bug Digital to Oversee Event Management, Viral and Social Marketing Efforts for AvalonBay Communities' Brooklyn, New York Lease-Up

WASHINGTON, DC--(Marketwire - September 21, 2009) - In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital and interactive marketing services firm located in Washington, D.C., announced that the company was awarded the event management and viral and social marketing services contract for Avalon Fort Greene, an AvalonBay community located at 343 Gold Street in Brooklyn, New York.

Blue Bug Digital will manage the digital outreach marketing initiatives focusing on the announcement and lease-up of this community, execute the viral marketing strategy, and leverage social media networks for brand awareness and the promotion of a green lifestyle and community events. "We are honored to partner with AvalonBay Communities on this project," stated Christine Delucchi. "Our digital team has designed a solid strategy to support the community's lease-up efforts and raise consumer awareness for this incredible community."

With spectacular views of Manhattan and Brooklyn, Avalon Fort Greene stands 42-stories high and offers studio, one, two and three bedroom apartment homes and penthouses in a community where shopping, restaurants, galleries and live entertainment are all within walking distance. Apartment features include gourmet kitchens with granite countertops; contemporary cabinetry; Energy Star stainless steel appliances; beautiful hardwood floors and porcelain tile; washer and dryers in every home; and spacious walk-in closets and private terraces in select homes. Additionally, residents can enjoy the community's feature amenities including a state-of-the-art fitness center with cardio theater; 24-hour personalized concierge service; a resident lounge with billiards table and flat screen TV; an on-site garage with valet parking; a pet-friendly environment; and urban park plaza with tables and benches.

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Patty Delk, Director of Corporate Strategy, at 202.248.5846.

About AvalonBay Communities, Inc.

AvalonBay Communities, Inc. is a real estate investment trust (a "REIT") focused on developing, redeveloping, acquiring and managing high-quality apartment communities in high barrier-to-entry markets of the United States. These markets are in the Northeast, Mid-Atlantic, Midwest, Pacific Northwest, Northern California and Southern California regions of the country. As of June 30, 2009, AvalonBay owned or held an interest in 174 apartment communities containing 50,511 apartment homes in ten states and the District of Columbia, of which 12 communities were under construction and seven communities were under reconstruction. In addition, it holds future development rights for 26 communities.

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