COSTA MESA, CA--(Marketwired - Mar 7, 2016) - Blue C -- a multi-channel, multi-dimensional, infusion marketing agency renowned for the high-impact identity strategies behind some of America's leading brands -- is proud to host Group Y Master Series: EXPERIENCE (#GroupYExperience) -- an immersive event focused on marketing and advertising in the new "experience economy." Presented by Group Y and the UCLA Anderson OC Alumni Chapter, the event will take place Thursday, March 24, 2016, from 6 p.m. to 10 p.m. at Blue C in Costa Mesa, Calif., and will bring together an eclectic mix of industry influencers for an evening of leading-edge discussions, professional networking, and a chance to participate in the wildly popular EscapeX Rooms experience.
"The UCLA Anderson OC Alumni chapter is thrilled to partner with Group Y and Blue C on this amazing event," says lead organizer Lea Kozin, UCLA Anderson MBA, and marketing executive. "It's not often you get to bring a one-of-a-kind blend of top-notch speakers, valuable networking and a fun, live team-building experience all in one night. This exclusive, intimate event will provide lasting value to attendees and an engaging, thought-provoking discussion about the experience economy and experiential marketing -- two high-growth areas for businesses moving forward."
Fueled by millennials, who command over $1 trillion in annual consumer spending, the concept of the experience economy -- first identified in 1998 by Harvard economists B. Joseph Pine and James Gilmore -- is exploding. Research from Eventbrite suggests that when it comes to consumer spending, experiences trump things. The report explains, when given the choice, 78 percent of millennials would rather spend money on a desirable experience or event than buy a desirable object and that Americans, in general, increasingly value making memories over buying "stuff." It's not just experiential offerings that are on the rise, either; according to statistics from EventTrack 2015 by the Event Marketing Institute, 79 percent of brands surveyed increased experiential marketing spend last year as well (even when marketing traditional, non-experiential offerings).
Group Y Master Series: EXPERIENCE kicks off at 6 p.m. with networking, drinks and appetizers, followed by an Escape Room experience sponsored by EscapeX Rooms (limited to the first 25 who register), where groups race against the clock to solve puzzles and complete a given mission to escape.
The lineup of speakers for the evening includes:
- John Loken, SVP Consumer Marketing, WME / IMG
- Molly Magnifico, VP of Marketing, Street League Skateboarding
- Kelly Vaught, Partner, BeCore
- Patrick Bradley, EVP National Brands Sponsorships & Advertising, Wizard World Inc.
- Dipak Patel, Founder, Zeality.co
- Lea Kozin (moderator)
"We are excited to host an event that promises to inspire and ignite new ideas," says Blue C co-founder and president, Eric Morley. "Group Y is the leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Like Blue C, they believe that authentic experiences are the driving force behind a new generation of consumers and what will ultimately set a brand on the path to success."
Blue C Advertising is located at 3183-C Airway Avenue, Costa Mesa, Calif., 92626. Tickets to Group Y Master Series: EXPERIENCE are available here. For information about Blue C, visit: www.bluecusa.com.
With media inquiries, please call Leslie Licano at 949-733-8679 ext. 101 or email leslie@beyondfifteen.com.
ABOUT BLUE C: Founded in 1998 by Jeff Bentley and Eric Morley, Blue C is on a mission to make brands culturally relevant in a way that's socially meaningful to target audiences. In just under two decades it has evolved into an award-winning infusion marketing agency that has rendered, refreshed and rebooted numerous brands across all industry categories. Cutting through content clutter with unconventional brand storytelling and creative grit, Blue C finds the authentic human connection that unites the heart and soul of a brand with its intended audience. For more information, visit www.bluecusa.com.
ABOUT GROUP Y: Founded in 2006, Group Y is the original and leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Its mission is to intersect influencers across industries and ignite ideas that inspire the current and next generation leaders and decision-makers. Leveraging events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap. For more information, visit: www.GroupYnetwork.com
Contact Information:
MEDIA CONTACT:
Leslie Licano
Beyond Fifteen Communications, Inc.
949.733.8679
leslie@beyondfifteen.com
