SOURCE: Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide

August 15, 2011 13:57 ET

Blue Chip Healthcare Marketing's Neil Weisman Named to PharmaVOICE 100

NORTHBROOK, IL--(Marketwire - Aug 15, 2011) - Neil Weisman, Executive Vice President, General Manager of Blue Chip Healthcare Marketing, a division of Blue Chip Marketing Worldwide, has been named to the prestigious PharmaVOICE 100 list recognizing individuals for their positive contributions to the life-sciences industry.

"Neil is an invaluable asset to the Blue Chip team and the driving force behind our patient recruitment efforts," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide. "This honor is well deserved and we couldn't be happier for him."

The distinguished honorees are nominated by thousands of PharmaVOICE readers. The PharmaVOICE 100 are selected based on well-crafted and comprehensive essays describing how individuals inspired or motivated them or affected positive changes as well as other factors, such as community and philanthropic activities.

"The PharmaVOICE 100 are individuals who think outside the box, pioneer new paths to success, and inspire their colleagues in the industry; they translate industry issues into opportunities and take the time to mentor the next generation of leaders in the life-sciences arena," said Taren Grom, editor-in-chief and cofounder of PharmaVOICE. "We are extremely pleased to recognize these 100 individuals in the July/August issue."

Weisman has spent the past twelve years working for Blue Chip Healthcare Marketing. Throughout his career, he has helped enroll tens of thousands of patients into clinical trials, making new treatments available more quickly to those that need them.

In addition to leading Blue Chip Healthcare Marketing's patient recruitment efforts, Weisman has also cultivated the agency's digital patient recruitment presence, developing video ads, social media programs, mobile applications and other digital offerings. He has contributed to successful programs for clients including Biosante Pharmaceuticals, Novartis and Forest Labs.

Most recently, Weisman helped conduct and distribute a survey identifying the ways in which social media can be used to benefit patient recruitment practices. The survey results have been compiled into a white paper, which can be accessed online here: www.bluechipww.com/healthcare.

About Blue Chip Marketing Worldwide
Founded in 1982 in Northbrook, Illinois, Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that unites brands to sales to deliver unparalleled results. Through 360° insights, proprietary models and detailed execution, BCMW delivers core marketing capabilities for the retail, healthcare and branding sectors. Clients include Procter & Gamble, Gorton's, Weight Watchers, Blue Bunny, Fisher, On-Cor, Biosante Pharmaceuticals, InVentive Healthcare and Alva Amco, among others.

About PharmaVOICE
PharmaVOICE is expressly written and designed to deliver the views, opinions, and insights of executives who are shaping the direction of the dynamic life-sciences industry. PharmaVOICE has a BPA audited distribution of over 25,000 industry executives and reaches more than 65,000 through its online version, which contains original exclusive bonus content.

PharmaVOICE's unique horizontal editorial approach cuts across industry silos, providing a holistic overview of the life-sciences industry, addressing a range of topics from molecule through market. By engaging compelling personalities from diverse industry sectors, PharmaVOICE provides multiple perspectives on business challenges, trends, and topics. Editorial content sparks dialog, initiates debate, and opens the lines of communication to facilitate and improve business-to-business relationships.

PharmaVOICE's multiple-perspective and in-depth original forums, feature articles, topics, and departments are audience-driven. PharmaVOICE provides executives with useful peer-to-peer insights on a broad range of business practices and topics to wide range of life-science sectors.

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