SOURCE: Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide, PromoAid, Enter into Exclusive Agreement

April 05, 2011 10:32 ET

Blue Chip Marketing Worldwide, PromoAid Enter Into Exclusive Agreement

New Partnership Will Reduce Time Between Concept Development and Activation of Marketing Campaigns

NORTHBROOK, IL--(Marketwire - April 5, 2011) - Blue Chip Marketing Worldwide, a full-service marketing agency specializing in retail, healthcare and brand marketing, today announced that it has entered into an agreement to be PromoAid's exclusive partner within the CPG and retail channel. 

PromoAid is an online data platform that has streamlined how marketers and agencies screen, research and select the marketing programs used to execute their strategic plans. They provide clients comprehensive information on more than 2,200 marketing service vendors in more than 20 practice areas, including event marketing, health marketing and sports marketing.

"Our new alliance with PromoAid will provide great value to our clients as we guide them through the process of implementing their marketing and communications platforms," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide. "PromoAid's proprietary technology, combined with our unparalleled knowledge of the shopper and retail marketing space, will greatly reduce the time it takes our clients to bring a program full circle."

PromoAid's database platform contains up-to-date information on over 6,000 programs, services and tactics, enabling them to not only match brands' objectives with appropriate options for activation, but also supply them with up to 30 data points of information on each option. 

Blue Chip Marketing Worldwide, whose clients include Procter & Gamble, Gorton's and Blue Bunny, has been developing award-winning shopper marketing campaigns for more than 20 years, working with every major retailer, most independents and global customers across multiple trade channels.

About Blue Chip Marketing Worldwide
Founded in 1982 in Northbrook, Illinois, Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that unites brands to sales to deliver unparalleled results. Through 360° insights, proprietary models and detailed execution, BCWW delivers core marketing capabilities for the retail, healthcare and branding sectors. Clients include Procter & Gamble, Gorton's, Weight Watchers, Blue Bunny, Fisher, On-Cor, Biosante Pharmaceuticals, InVentive Healthcare and Alva Amco, among others.