SOURCE: Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide

August 01, 2012 10:07 ET

Blue Chip Patient Recruitment's Cheryl Dewey Selected as One of 2012's "100 Most Inspiring People in the Life-Sciences Industry" by PharmaVOICE Magazine

NORTHBROOK, IL--(Marketwire - Aug 1, 2012) - Cheryl Dewey, Director, Project Management at Blue Chip Patient Recruitment (BCPR), a division of Blue Chip Marketing Worldwide (BCMW), has been named one of the 100 most inspiring people in the life-sciences industry in 2012 by PharmaVOICE magazine. Recipients are selected by PharmaVOICE readers and their peers in the life-sciences field.

"Cheryl Dewey takes an approach to study clinical trial recruitment metrics that is both strategic and creative, allowing her company Blue Chip Patient Recruitment and her clients to uncover valuable insights and understand the dynamics of recruitment efforts," said Taren Grom, Editor of PharmaVOICE. "In addition, Ms. Dewey has an infectious enthusiasm that comes across in her belief that she can make a difference in bringing new therapies to market faster. For these and many other reasons, Ms. Dewey is a 2012 PharmaVOICE 100 honoree."

"Cheryl is a rare talent, and the whole BCMW team is extremely excited for her to be recognized on this prestigious list," said Stanton Kawer, Chairman & Chief Executive Officer of Blue Chip Marketing Worldwide. "We pride ourselves on providing the best possible service to our clients when we unite with them. Cheryl's leadership of BCPR has been a huge part of our success."

Dewey has nearly 20 years of experience in pharmaceutical marketing and promotion, including 14 years developing and implementing patient recruitment and retention strategies. At BCPR she is responsible for the daily operations of the patient recruitment team, including study oversight and management; site communications; project budgets; staff development and management; and new business contributions.

Prior to joining BCPR, Dewey spent several years in patient recruitment at i3/PharmaNet (formerly inVentiv Clinical Solutions). Her career has also taken her to Purdue Pharma and Wyeth-Ayerst Laboratories, and she began her career in the healthcare sector at Boehringer Mannheim as an account manager. 

Now in its eighth year, the "PharmaVOICE 100" July/August special issue is one of the industry's most popular publications.

About Blue Chip Patient Recruitment
Blue Chip Patient Recruitment, a division of Blue Chip Marketing Worldwide, is a global, full-service patient recruitment and retention agency dedicated to accelerating clinical trial enrollment. They have proudly delivered success to the world's top healthcare corporations since 1993, across more than 600 clinical studies. They are recognized for their scientific approach to clinical trial marketing, their insights and strategies, their innovative recruitment tactics and their best in class creative. Blue Chip Patient Recruitment has also become a leader in the mobile health (mHealth) space, identifying opportunities for adopting mHealth technology in clinical trials. Most importantly, they are known for the intelligence and passionate service that they bring to every study. For more information, visit

About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (BCMW,, this year celebrating its 30th anniversary, is an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. As a leader in shopper marketing and patient recruitment, the agency has succeeded in helping high-profile clients such as Procter & Gamble, Gorton's, Weight Watchers, Blue Bunny, Fisher, On-Cor, Biosante Pharmaceuticals, Orexigen Therapeutics and Alva Amco reach their target consumers through the creation and execution of innovative, multi-platform marketing campaigns. BCMW is based in Northbrook, IL.

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